We are looking for an experienced Head of Programmatic to lead and scale our AdExchange business. This role is responsible for driving commercial success, building high-performing teams, and shaping the long-term strategy of the product in close cooperation with company leadership.
Responsibilities
- Oversee business results and define the strategic development vector for the SmartyAds AdExchange product
- Take full responsibility for all business-related teams: Business Development, Account Management and Customer Success
- Serve as an escalation point for top-level customer and partner issues
- Set targets and control execution of business development plans (qualitative and quantitative)
- Own CSM and Account Management KPIs and define team direction and performance standards
- Monitor platform profitability on a daily basis and initiate immediate corrective actions when needed
- Prepare and present regular performance and strategy reports to executive management
- Define and execute the strategic direction of the AdExchange in cooperation with top management
- Ensure strong collaboration with SSP and DSP teams and alignment across products
- Work closely with Marketing to ensure strong positioning, promotion of key integrations, and execution of inbound and outbound sales strategies
- Represent the company at industry events, conferences, and partner roadshows
- Track industry trends, regulatory updates, and technological changes, initiating product improvements to maintain competitiveness
- Cooperate with Legal, Privacy, Operations, HR, Product and Finance teams to ensure sustainable product development
- Lead complex negotiations, recovery of lost integrations, and resolution of critical partner cases
- Support product roadmap development based on market needs and commercial priorities
Hard Skills
- 5+ years of experience in AdTech / Programmatic / Digital Advertising
- Proven experience in managing large commercial or product-driven teams
- Deep understanding of the programmatic ecosystem: DSPs, SSPs, AdExchanges, Publishers, Agencies, Data Providers, and Scanners
- Strong knowledge of OpenRTB protocol, bidding mechanisms, traffic quality metrics, and monetization models
- Experience with multiple environments and formats (Web, Mobile App, CTV, DOOH, Display, Video, Native, Audio)
- Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA, etc.)
- Strong analytical skills with the ability to interpret revenue, margin, and performance data
- Experience working with BI tools, CRM systems, and reporting dashboards
- Budget planning and P&L management experience
- Fluent English (spoken and written); Ukrainian is a plus
Soft Skills
- Strong leadership and people management skills
- Strategic and systems thinking
- High level of ownership and accountability
- Excellent communication and negotiation abilities
- Ability to operate in a fast-paced, changing environment
- Strong problem-solving and decision-making skills
- Result-oriented and performance-driven mindset
- High emotional intelligence and stakeholder management skills
- Ability to balance long-term strategy with short-term execution
- Resilience and stress management in high-pressure situations
Benefits:
- Flexible working format (hybrid / remote/ office)
- Paid time off
- Professional development budget
- Conference and travel coverage
- Medical insurance
- Sports compensation
Location
- Kyiv, Ukraine
- Hybrid / Office-based (preferred)/ Remote
