Lead Cantina's product marketing and customer insights function by translating customer insights into impactful go-to-market strategies for AI-driven products.
About Cantina:
Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.
If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!
About the Role:
The Head of Product Marketing will build and lead Cantina’s product marketing and customer insights function. This role sits at the intersection of Product, Design, and Marketing, developing a deep, nuanced understanding of our customer, and their end-to-end product experience. They will translate that insight into clear positioning, roadmap influence, and comprehensive go-to-market strategies that drive adoption and growth. This leader ensures that what we build is aligned with real customer needs and that how we bring it to market is differentiated, compelling, and strategically sound.
What You’ll Do:
Build and own the customer and market research function, developing rigorous qualitative and quantitative insights that inform product strategy and roadmap decisions
Partner closely with Product leadership to shape positioning, packaging, and prioritization based on a detailed understanding of customer needs and product experience
Define clear value propositions, messaging frameworks, and competitive positioning across products and features
Design and lead end to end go to market strategies for launches, including audience segmentation, pricing and packaging input, enablement, demand generation alignment, and performance tracking
Equip Sales, Growth, and Comms with the narratives, tools, and insights needed to effectively communicate product value in market
What You’ll Bring:
10+ years of experience in product marketing, strategy, or a related function within high growth technology companies
Proven track record of building customer research and insights programs that directly influence product roadmaps and business outcomes
Deep experience leading complex product and feature launches with measurable impact
Strong analytical and storytelling skills, with the ability to synthesize detailed research into clear positioning and GTM strategy
Executive presence and cross functional leadership skills, with the ability to align Product, Marketing, Sales, and Leadership around shared priorities
Travel up to 10% of the time
Compensation:
The anticipated annual base salary range for this role is between $200,000-$250,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:
Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including:
15 PTO days
10 sick days
15 company holidays
2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership, and more!
Cantina Labs is a social AI company dedicated to developing advanced real-time models that enhance expression, personality, and realism in digital interactions. Our flagship platform, Cantina, is designed to bring characters to life, revolutionizing storytelling and creative connection for users and developers alike. We focus on building ecosystems that empower unique experiences and elevate the way people collaborate and communicate.
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Head of Product Marketing Q&A's