Head of Product-Led Growth (PLG)

🌍 Global SaaS | $28M Series B Investment
📍 Barcelona/Prague or Remote in Europe

Role TLDR

• Mission: Own self-serve and PLG as a full revenue engine for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where product does most of the work, and add humans only where ROI is highest.
• Primary Outcome: Maximize revenue from the self-served micro segment. Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.
• Scope: Define and drive the PLG roadmap, map and continuously improve the post-signup journey, and set smart “when to human” rules (when to stay self-serve vs. route to Sales/CS).
• Team: Lead a dedicated PLG squad (~2–3 engineers from existing teams) with a fast experiment cadence and strong analytics foundation.
• Profile: Commercial PM with proven PLG wins in B2B SaaS, strong experimentation mindset and excellent UX instincts for onboarding/activation.

About CloudTalk

Powered by a January 2024 $28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's AI-powered business communication platform helps 4,000+ sales and support teams make customer experience the greatest competitive advantage for driving more revenue. 

CloudTalk works seamlessly for businesses of all sizes, from scale-ups like Deel and TIER to big players like Nokia, Glovo and Rakuten. Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place. 

CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.

The Challenge Ahead

We’re looking for a commercial, experiment-driven, and execution-focused Head of PLG to own and scale our Product-Led Growth (PLG) motion for micro customers.

Your mission is to turn self-serve into a full revenue engine – from acquisition and activation to expansion and retention – and to design flows where the product does most of the work, bringing humans in only where the ROI is highest.

If you love building self-serve journeys that move real revenue numbers, this role is for you.

What’s in it for you

• Leadership & impact: Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment.
• Direct influence: Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.
• Innovation: Help build the leading AI-powered business calling platforms and push the frontier of PLG in B2B SaaS.

What You’ll Work On

Own PLG as a revenue engine

• Take end-to-end ownership of the self-serve / PLG funnel: acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
• Maximize revenue from the self-served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes.

Design the post-signup journey

• Map and continuously refine the post-signup journey: from account creation to first successful call and ongoing usage.
• Reduce time-to-first-value with sharp UX, smart defaults, and in-product guidance.
• Identify and fix funnel drop-offs (signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.

Set “when to human” rules

• Define and iterate on “when to human” rules – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
• Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the highest incremental revenue impact.

Run fast experiments with a dedicated squad

• Lead a PLG team of ~2–3 software engineers with a high-velocity, test-and-learn mindset.
• Maintain a sharp, prioritized PLG roadmap of experiments and bigger bets – and keep a tight feedback loop between results and next steps.
• Ensure robust tracking, analytics and dashboards for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).

Partner across GTM

• Work closely with Marketing, Sales, CS, RevOps, and Data to make PLG a company-wide revenue engine, not a silo.
• Feed insights back into pricing & packaging, messaging, and acquisition tactics for the micro segment.
• Champion product-led thinking across R&D and GTM – using product as the primary lever for growth.

You’re a Great Fit If

You’re a commercial PM with proven PLG wins in SaaS

• You’ve owned or significantly influenced self-serve / PLG funnels and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).

You’re obsessed with UX for onboarding & activation

• You know how to design or co-design clean, intuitive onboardings that get users to value quickly.
• You’re comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges.

Strategic, but hands-on

• You’re able to define a PLG strategy and roadmap, and just as happy to rewrite a paywall, spec a test, or refine a signup step.
• You’re pragmatic, bias to action, and happy to ship iterative improvements that bring value rather than wait for “perfect”.
• You thrive in a high-ownership, fast-moving environment.

You’re data- and experiment-driven

• You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.
• You’re comfortable working with product analytics tools and event-based tracking.
• You push for implementation of event-based tracking across all aspects of the journey.

You thrive in cross-functional environments

• You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a company-wide revenue engine.

Why you will love to be a CloudTalker:

Growth:
💡 1-1 Coaching sessions with our resident communications advisor
📚 Leaders Academy & Learning and Development Budget

Flexibility:

🏖 Unlimited Paid Time Off (with guidelines)
🎗️ Volunteering Days
⏳ Flexible working hours
💻 MacBook for work 

Well-being:
🏖Recharge Fridays once per quarter
🏋🏼‍♀️Fitness Allowance

Connectedness:
💲 Referral bonuses
👥 Virtual & physical team buildings
👕 Company merchandise

What to expect from our Hiring Process:

1. Initial Chat: Meet Josef, our CPTO
2. Case Study Presentation
3. Culture Bar Raiser Call with the CMO
   🎯 Offer!
   

Apply now and be part of our journey to $100M ARR!

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