Head of Product (m/w/d)

About Us

Become part of Backbone’s (BKBN) unique adventure to disrupt an industry and contribute to the evolution of the way real estate marketing is produced.
We are the leading real estate marketing software company, helping thousands of professionals seamlessly order and manage high-quality photoshoots, videos, and marketing content. As we scale toward our next big milestone, we’re looking for a visionary Head of Product to lead the next phase of product innovation—driven by AI, deep customer understanding, and operational excellence.

The Role
As Head of Product, you’ll define and drive the product vision, strategy, and roadmap. You will work cross-functionally with engineering, design, sales, and marketing to ensure we deliver exceptional value to our users. You’ll be responsible for identifying new opportunities, leading product discovery efforts, and applying AI technologies to shape the future of real estate marketing.

Key Responsibilities

  • Define and own the product strategy and roadmap aligned with company goals and customer needs
  • Lead product discovery and validation efforts to ensure we’re solving meaningful problems
  • Drive the integration of AI and automation into our platform to unlock transformative value
  • Build, mentor, and manage a high-performing product team
  • Collaborate closely with engineering, design, and go-to-market teams to deliver with speed and quality
  • Establish strong product processes and metrics for continuous learning and improvement
  • Represent the voice of the customer and keep our users at the center of every decision

Requirements


As Head of Product, you’ll define and drive the product vision, strategy, and roadmap. You will work cross-functionally with engineering, design, sales, and marketing to ensure we deliver exceptional value to our users. You’ll be responsible for identifying new opportunities, leading product discovery efforts, and applying AI technologies to shape the future of real estate marketing.

Key Responsibilities

  • Define and own the product strategy and roadmap aligned with company goals and customer needs
  • Lead product discovery and validation efforts to ensure we’re solving meaningful problems
  • Drive the integration of AI and automation into our platform to unlock transformative value
  • Build, mentor, and manage a high-performing product team
  • Collaborate closely with engineering, design, and go-to-market teams to deliver with speed and quality
  • Establish strong product processes and metrics for continuous learning and improvement
  • Represent the voice of the customer and keep our users at the center of every decision

What We’re Looking For

  • Proven experience leading product strategy and teams at a high-growth SaaS company
  • Exceptional product discovery skills—user research, prototyping, experimentation
  • Strong understanding of AI/ML applications in product environments (especially in SaaS or ops-heavy industries)
  • A track record of shipping impactful products that solve real customer pain points
  • Strong leadership and communication skills; experience managing product managers
  • Comfortable operating at both strategic and tactical levels
  • Bonus: experience in real estate tech, marketplaces, or logistics/operations-heavy platforms

Why Join Us

  • Be part of an ambitious, customer-obsessed, and execution-driven team
  • Help shape the future of how real estate professionals market properties
  • Work in a fast-paced environment where your decisions have a real impact


Benefits

  • Competitive compensation, equity, and benefits
  • Flexible work environment with 6 weeks of full remote

BKBN's mission is to become the biggest ecosystem of visuals in the world by reshaping the production experience. We are envisioning a world where our ecosystem democratizes access to professional visuals and allows creators to live off their passion.In pursuit of reaching our goals, every Individual matters and the advantage of our differences alongside sharing the same values, we aspire to be the best versions of ourselves and how do we make that possible?With GRIT - we have a unique combination of passion and (long-term) perseverance that drives us towards success.We EMPOWER to make a conscious effort to our stakeholders, our creatives to create, our clients to share their story and our team to make an impact. By OWNERSHIP, we take the leadership and the initiative and we strive for greatness every dayWith COURAGE, we dare to move forward, to innovate, to break things to make them better, with honesty and integrity.And last but not least we CARE, we listen and empathize with individuals, encourage the behaviors and differences that make us the best versions of ourselves. We care about the results and the change they bring.

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