Lead product strategy for user activation, enhancing early engagement and product understanding to drive adoption and growth through innovative team collaboration.
At Text, thousands of new customers start their journey with us every month. What happens in their first moments with the product determines whether they ever come back.That’s why we’re looking for a Head of Product to own Activation, helping users reach first value quickly, understand what’s possible with Text, and take the steps that turn early interest into real product adoption.
This role focuses on the early stages of the customer journey: discovery, first interactions, and the moments that decide whether a customer activates or drops off. You’ll lead the Product Websites team, Product Activation team, and a small Growth R&D team, bringing together acquisition touchpoints, in-product activation, and experimentation into one coherent activation strategy.
What You’ll Do
Own the product strategy for Activation, focused on early-stage user journeys and time-to-value.
Define how users discover Text, understand its value, and activate key product capabilities.
Drive measurable improvements in activation, early engagement, and conversion to active usage.
Lead and scale the Product Websites, Product Activation, and Growth R&D teams.
Set clear activation goals, metrics, and experiments across acquisition and in-product experiences.
Partner with Marketing, Engineering, Data, and Customer Success to align activation efforts.
Turn user research, data insights, and experiments into scalable activation patterns.
Represent the Activation area in leadership discussions and company-level planning.
What We’re Looking For
5+ years in product roles, including leadership responsibility, in a SaaS environment.
Proven experience owning activation, onboarding, or early adoption areas.
A track record of improving activation, time-to-value, or early retention.
Strong product sense combined with data-driven decision making and experimentation.
Experience leading multiple teams with different mandates (product, websites, growth).
The ability to connect activation work to business outcomes like conversion and early retention.
Comfort operating in ambiguity and shaping a relatively new product area.
A hands-on mindset and curiosity about how new users experience the product.
