Head of Performance Marketing

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced Head of Performance Marketing to lead global CPA campaigns and build a high-performing team.

What You’ll Do

• Strategy & Leadership: Develop and execute an end-to-end performance marketing strategy based on CPA subscription models, covering mobile and web-to-app channels.

• Global Campaigns: Launch and scale campaigns across the US, EU, APAC, and other regions via Meta, TikTok, Google UAC, programmatic, and web-to-app funnels (Stripe checkout, deep linking).

• Testing & Optimization: Implement a wide range of A/B tests on subscription offers, pricing, creative formats, and channels; dynamically reallocate budgets to maximize results.

• Team Building: Hire and structure a performance marketing department (in-house and agencies), establish processes, KPIs, and transparent reporting models.

• Analytics & BI: Integrate data from AppsFlyer/Adjust → BI stack (Looker/Tableau/BigQuery) → real-time dashboards; conduct deep cohort analysis, build LTV models, and forecasting.

• Product Synergy: Work closely with PM Growth, product, and tech teams to optimize onboarding, paywall flows, and subscription conversion rates.

What We’re Looking For

• 7+ years in performance marketing, including at least 3 years in leadership roles within mobile subscription products (e.g., Calm, Headspace, Duolingo, Runna).

• Proven track record managing 8- to 9-figure annual budgets, optimizing CPA, and driving LTV growth.

• Strong expertise in web-to-app funnels and IAP bypass strategies (Stripe checkout, universal links, server-to-server postbacks).

• Experience building and managing performance marketing teams and agencies.

• Advanced BI skills (SQL, Looker/Tableau, BigQuery, Excel/Sheets) and proficiency with analytics platforms (Amplitude, Mixpanel).

• Strong leadership, cross-functional collaboration, and data-driven decision-making skills.

Nice to Have

• Performance marketing experience in e-commerce/Shopify or web funnels (FunnelFox, Creatify-style).

• Knowledge of programmatic marketing (DSP, DV360, The Trade Desk).

• Skills in automation and managing data pipelines.

• Passion for experimentation and testing unconventional hypotheses.

What We Offer

• Work at the intersection of growth, product, and data with significant ownership and impact.

• Competitive salary + KPI bonuses and equity options.

• Hybrid setup: remote-first with occasional office visits.

• Access to cutting-edge ML/AI tools and opportunities to implement solutions quickly.