Founded in Warsaw, Poland, in 2015, Tylko is redefining how we design, shop for, and experience furniture. Frustrated by mass-produced, one-size-fits-all solutions, the team created something smarter: bespoke storage that balances cutting-edge technology, premium craftsmanship, and sustainable production.
With millimetre-perfect precision, every piece is made-to-order and crafted locally, minimising waste and maximising longevity. The result? A new standard in furniture – one that fits your space, your style, and your life.
We’re not just building furniture. We’re changing how people think about living with it. By merging technology and design, we help people create spaces that truly reflect who they are. If you believe that good design can make everyday life better, you’ll feel right at home here.
We believe in small teams, big ideas, and simple processes. No endless paperwork, no silos. Just open communication, shared goals, and a healthy dose of curiosity. We start small, think big, and move fast, because progress always beats perfection.
At Tylko, collaboration and trust aren’t buzzwords — they’re how we work. From day one, you’re part of a team that makes real decisions and brings them to life together. You’ll have the freedom to share ideas, turn them into action, and shape the space around you literally. Here, learning isn’t a bonus. It’s part of the job.
At Tylko, the Head of Marketing owns the end-to-end global marketing strategy — from brand and storytelling to performance and growth — with a clear mandate to build a strong, distinctive, and future-proof global brand.
This role combines brand leadership, omnichannel excellence, and measurable business impact. You will be responsible for shaping a seamless brand experience across all channels and markets, ensuring consistency, relevance, and scalability throughout the entire customer journey.
As a strategic partner to the Board, you will define global brand positioning, lead integrated campaigns, PR, social media, influencer marketing, and content, and work closely with product, e-commerce, and tech teams to embed the brand into digital experiences.
In an AI-driven marketing landscape, you will ensure that technology accelerates — not replaces - what matters most: authenticity, purpose, human creativity, and cultural relevance. Building and nurturing a strong, values-driven community will be a core part of strengthening trust, loyalty, and long-term brand equity.
This is a high-impact leadership role for someone who can balance strategy and execution, creativity and data, innovation and meaning - and who wants to shape a globally recognized brand at the intersection of design, technology, and responsibility.
Designing and evolving a long-term, integrated marketing strategy encompassing brand, communication, PR, social media, influencer marketing, campaigns, digital, and omnichannel experience, with a direct impact on business results.
Full ownership of global brand positioning and the development of distinctive, hard-to-copy brand equity across international markets.
Defining and implementing brand architecture, including the brand platform, values, mission, tone of voice, key messages, and narratives.
Ensuring strategic alignment across brand, performance marketing, e-commerce, digital experience, product, and physical-digital touchpoints.
Working closely with the Board to define business and marketing objectives and participate in strategic decision-making.
Leveraging AI and data-driven tools to enhance personalization, efficiency, and scale, while safeguarding authenticity, purpose, and cultural integrity as non-negotiable strategic foundations.
Full responsibility for brand and communication consistency across all channels and touchpoints, aligning global standards with local market nuances.
Establishing, enforcing, and evolving visual and communication standards across the entire organization (Marketing, PR, HR, Product, CX).
Acting as the steward of brand authenticity and purpose in an environment of automation and AI-driven content, ensuring trust, emotional depth, and meaning are preserved.
Supervising brand storytelling across product communication, campaigns, and employer branding.
Unifying B2C and B2B communication as well as local market narratives under one coherent global brand story.
Ownership of global and local PR strategies, positioning Tylko as a leader in design, personalization, technology, and responsible innovation.
Building and maintaining strong brand presence across key media and industry platforms.
Supervising corporate, product, and crisis communication.
Managing relationships with PR agencies and key media partners.
Developing and executing a global social media strategy as a core pillar of the brand’s omnichannel ecosystem.
Ensuring a consistent tone, aesthetic, and narrative across all platforms, integrated with campaigns, PR, and e-commerce.
Building and nurturing a strong, purpose-driven brand community around shared values such as design, responsibility, sustainability, and conscious consumption.
Treating community, creators, and engaged audiences as a strategic asset that strengthens authenticity, trust, and cultural relevance in an AI-driven world.
Positioning Tylko as a culture-shaping voice at the intersection of design, technology, and responsible living.
Developing a comprehensive influencer strategy with measurable impact on awareness, preference, and engagement.
Building long-term relationships with creators, designers, architects, and opinion leaders aligned with the brand’s values.
Integrating influencer activities seamlessly into brand, product, PR, and community initiatives.
Ensuring aesthetic and narrative consistency of collaborations with the brand DNA.
Developing a cohesive content ecosystem across video, photography, editorial, UGC, and experimental formats, designed to work across channels and stages of the customer journey.
Overseeing the full campaign lifecycle from strategy and briefing to execution and performance evaluation.
Ensuring creative excellence, originality, and cultural depth, with AI used to augment - not replace - human-led creativity.
Implementing innovative communication formats including digital storytelling, immersive experiences, and emerging technologies.
Collaborating closely with e-commerce, product, and tech teams to embed the brand into UX/UI, configurator, AR, and the broader omnichannel experience.
Ensuring that all digital touchpoints accurately reflect Tylko’s values and brand promise.
Supervising consistency, effectiveness, and quality of communication across all sales and contact channels.
Building, developing, and leading high-performing marketing teams across brand, PR, social media, content, influencer marketing, and campaigns.
Setting clear priorities, standards, and workflows tightly connected to business performance.
Managing marketing budgets and resource allocation with a strong focus on ROI.
Collaborating with agencies while continuously evaluating the effectiveness of partnerships.
Defining and monitoring KPIs across the full omnichannel funnel: awareness, perception, engagement, conversion, and retention.
Conducting regular brand and communication audits to ensure consistency and quality across markets.
Tracking trends in marketing, design, technology, culture, and AI to drive innovation and relevance.
Ensuring clear and credible communication of Tylko’s values: sustainability, quality, and responsible consumption.
Strengthening the “buy less, buy better” philosophy across products, communication, and community.
Building a modern, conscious, global brand where authenticity, purpose, and culture are strategic assets that secure long-term relevance and resilience.
The success of the Head of Marketing will be measured by their ability to deliver measurable business impact while building a strong, authentic, and future-proof global brand.
Brand Growth & Meaningful Awareness
Sustained growth in global brand awareness, consideration, and preference across key international markets, combined with a measurable increase in brand relevance, cultural resonance, and emotional connection.
Omnichannel Excellence & Consistency
Maintaining a high and stable level of brand, narrative, and experience consistency across all channels and markets, validated through regular brand and omnichannel experience audits.
Performance & Growth Impact
Demonstrable effectiveness of marketing initiatives measured through business-critical metrics, including sales growth, pipeline quality, CAC/LTV ratios, ROAS, and long-term customer value.
Community, Engagement & Trust
Growth of a strong, values-driven brand community reflected in qualitative engagement metrics such as Share of Voice, sentiment, depth of interaction, loyalty, and advocacy — with community treated as a strategic brand asset in an AI-driven landscape.
Market & Cultural Leadership
Establishing Tylko as a global reference point in personalized design and responsible innovation, validated by market research, top-tier media presence, cultural relevance, and industry recognition.
Responsible Use of Technology & AI
Effective use of AI and data to drive scale, personalization, and efficiency, while protecting authenticity, purpose, and human creativity — resulting in increased trust, credibility, and brand resilience.
Financial Contribution & Long-term Brand Equity
Direct, measurable contribution to the company’s bottom line through revenue growth, margin protection, international scalability, and the consistent growth of long-term brand equity.
Being part of Tylko means more than just clocking in - it’s about shaping a brand, a culture, and a community. We celebrate inclusivity, creativity, and well-being, and offer perks that make working here genuinely enjoyable:
One bonus day off every month (on top of regular holidays)
Comprehensive healthcare
Multisport card
Discounts on all Tylko products
Dog-friendly office
At Tylko, your ideas matter, your creativity counts, and your work directly shapes a globally recognized, purpose-driven brand.
Global Brand Leadership: Proven experience managing a D2C, design, lifestyle, or e-commerce brand on an international scale.
Strategic & Execution Power: Ability to turn vision into actionable strategies that drive measurable business impact.
Omnichannel Expertise: Mastery of PR, social media, influencer marketing, and content ecosystems, with a focus on building long-term brand value.
Aesthetic Sensitivity: Deep understanding of premium branding, design, and visual culture.
Authentic Passion & Purpose-Driven Thinking: A genuine love for design, architecture, culture, and brands that create meaningful experiences.
Trend Awareness & Cultural Curiosity: Sharp eye for marketing, design, and digital trends, and an ability to anticipate shifts in consumer behavior.
Tech & AI Curiosity: Comfortable leveraging digital experience, AR/VR, AI, and new content formats to enhance brand storytelling and community engagement.
Team Leadership & Scaling: Experience building and leading high-performing marketing teams in an international environment.
Executive Presence: Strong communication, leadership, and decision-making skills - inspiring teams and acting as a trusted partner to the board.
Language Skills: Proficiency in English.
Location Flexible: We welcome candidates from different locations who are willing to commute to our Warsaw office for regular on-site collaboration and team alignment.
We like to keep things simple, transparent, and human:
Video call with HR and/or Hiring Manager – a friendly chat to get to know each other.
Task or case study – a chance to see how you approach real challenges.
Meeting with C-level and Founder – your opportunity to meet the people shaping Tylko’s future and ask questions at the source.
Sometimes the process takes a slightly different route. We hope you’ll forgive us, but flexibility is part of who we are.
If you’re looking for a place where your ideas matter, your curiosity is fuel, and your work has real impact — let’s talk. Join Tylko and help us make furniture smarter, homes happier, and everyday life a little more beautiful.
> You might not meet every single requirement — and that’s okay. We’re looking for people who are eager to learn and make an impact.
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