Head of Marketing

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.

Currently, we are looking for an experienced Head of Marketing to join one of Toogeza’s clients - Edenlab

About Edenlab

Edenlab is an agile and innovative IT company that builds high-impact software solutions and products in Healthcare, MedTech, and Enterprise domains.

We design, develop, and scale systems that power national and enterprise-level ecosystems, helping organizations achieve true digital transformation in healthcare and beyond.

We combine strong technical expertise, product mindset, and a deep understanding of data interoperability standards such as HL7® FHIR® to deliver complex platforms and products for clients across Europe, North America, the Middle East, and APAC.

Our flagship products include:

• Kodjin Interoperability Suite — an HL7® FHIR®-based platform enabling future-proof interoperability for nationwide and enterprise ecosystems.

• Conversational Healthcare Analytics — a natural language access layer to FHIR-based health data, turning complexity into actionable insights.

At Edenlab, our team is our greatest asset — highly skilled and passionate professionals who strive to make a positive impact on people, businesses, and the world.

About the Role

We are looking for an experienced and strategic Head of Marketing to lead and scale our marketing efforts across both service and product lines.

A successful candidate for this position is a strong international marketing expert and manager, with experience in developing and strengthening marketing activities of small-to-medium sized software development houses, with main focus on driving sales and customer acquisitions efforts through proper marketing positioning, leads generation, effective sales enablement & support activities, while leading a compact team.

The ideal candidate for this role has deep understanding of marketing, promoting and selling software development services to B2B international clients with average deal sizes of USD 500К+ level.

Main Responsibilities

• Develop and implement company positioning and marketing strategy aimed at driving sales and product adoption among diverse international clients in Healthcare, MedTech, and Enterprise IT domains.

• Lead strategic initiatives across:

  • Positioning & segmentation

  • Branding & co-branding

  • Market and competitive research

  • Content & marketing communication

  • Account-based marketing (ABM) activities

• Relaunch and manage lead generation activities to ensure optimized funnels, realistic conversions, and measurable ROI.

• Build and execute a full set of sales support and enablement activities, including:

  • Battlecards for sales

  • Presentations, testimonials, references, and case studies

  • Marketing kits and event marketing materials

• Strengthen company credibility and market recognition through targeted PR, content, and event initiatives.

• Balance in-house and outsourced activities — keeping strategy internal and operations delegated.

• Lead and develop a small, high-performing marketing team (in-house) and agency-based.

Requirements

• 3+ years of experience leading marketing in software development, IT services, or product tech companies (preferably with deals above $500K).

• Strong expertise in B2B marketing, lead generation, and sales enablement for international clients.

• Experience in Healthcare IT, MedTech, or Enterprise software domains is a strong advantage.

• Fluent Ukrainian and strong English (Advanced level, written and spoken).

• Excellent communication, multitasking, and project management skills.

• Strategic, analytical, and results-oriented mindset.

• Self-driven and proactive leader capable of both creating strategy and executing it with precision.

What We Offer

• Agile, diverse international environment with creative freedom and real impact.

• Opportunity to shape Edenlab’s brand and product visibility in global markets.

• Collaboration with top experts in HealthTech and Enterprise data solutions.

• Competitive compensation package.

• Full equipment for remote work.

• Flexible remote setup, with the option to work from our Kyiv office (Business Center Europe Plaza, near the metro).

• Corporate English classes via Zoom (fully covered by the company).

• Paid vacation, time off, and 100% paid sick days.

• Additional paid New Year holidays.

• Opportunities to influence the direction of projects and product growth.

• Engaging, large-scale projects and a dynamic professional team.

• Supportive and responsive management.

What’s next?

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.