Head of Marketing

Head of Marketing

Marketing / London

Work where work matters.

We are a global technology group built for what's next, offering high calibre professionals the platform for high stakes work, the kind of work that defines an entire career. When you join us, you're not just taking on projects, you're solving problems that don't even have answers yet.

You will join an exclusive roster of talent that global leaders, including Google, Snap, Diageo, PayPal, and Jaguar Land Rover call when deadlines seem impossible, when others have already tried and failed, and when the solution absolutely has to work.



Forget routine consultancy. You will operate where technology, design, and human behaviour meet to deliver tangible outcomes, fast. This is work that leaves a mark, work you’ll be proud to tell your friends about.

As the Head of Marketing at Qodea, you will be the primary architect of our brand narrative and growth engine across the European market. Qodea isn't just a service provider; we are the engine of digital transformation for some of the world’s most ambitious enterprises. In this role, you will lead the "1+1=3" strategy-leveraging our elite status as a Google Cloud Premier Partner to create co-marketing initiatives that drive massive pipeline growth. You will own the end-to-end marketing lifecycle, from high-level brand positioning to the granular execution of demand-gen campaigns powered by AI.

We look for people who embody:

Innovation to solve the hardest problems.

‍Accountability for every result.

‍Integrity always.

Requirements

Role Responsibilities:

Strategic GTM & Alliance Marketing

• Strategic GTM Ownership: Define and execute a comprehensive multi-country marketing strategy that aligns Qodea’s specialised services (AI, Data Analytics, Infrastructure) with Google Cloud’s regional priorities.
• Google Cloud Alliance: Act as the primary liaison with Google Cloud’s regional marketing teams. Secure and optimise Market Development Funds (MDF) and drive participation in flagship events like Google Cloud Next.

Demand Generation & Pipeline Velocity

• Full-Funnel Accountability: Own the lead generation engine with direct responsibility for hitting Lead, MQL, and SQL targets as per FY27 planning outputs.
• Inbound & Email Excellence: Design and manage sophisticated email nurturing campaigns within HubSpot, identifying and segmenting target leads that match our Ideal Customer Profile (ICP).
• Sales Enablement & Alignment: Work closely with sales personnel to ensure a seamless, timely hand-off of leads following marketing activity, maintaining a strict feedback loop on lead quality.
• Content as Conversation: Strategically deploy "hero" collateral—including Generative AI white papers and executive webinars—to entice high-value conversations and move prospects through the funnel.

Event Operations & Logistics

• End-to-End Event Management: Lead the coordination, design, and physical operation of trade shows and bespoke events. This includes everything from booth setup and vendor management to prospect check-ins.

• Data Integrity: Ensure all event intelligence is captured and actionable by uploading lead and attendance information to SFDC immediately post-event.

Leadership & Innovation

• AI-Driven Marketing: Champion the use of Google Gemini and AI tools to accelerate content creation, personalise journeys, and gain predictive market insights.
• Team Leadership: Build, mentor, and lead a high-performing team (Content, Events, Digital, and Product Marketing) while embodying the Qodea ethos of accountability and innovation.

As a Qodea leader, you are expected to embody our leadership ethos. This involves supportive people management, shaping team direction, driving strategic team decisions, and actively championing our culture of innovation, accountability, and integrity to enhance the employee experience and ensure team success.

Essential Experience:

• B2B Leadership: Significant marketing experience, specifically in a leadership role within the B2B SaaS, Cloud, or IT Services sector.
• Ecosystem Expertise: Deep understanding of the Google Cloud Partner Advantage program and the ability to navigate a large partner ecosystem.
• Technical Marketing Stack: Hands-on proficiency in HubSpot (for automation/email) and Salesforce (for pipeline tracking and reporting).
• Commercial Acumen: You treat the marketing budget as an investment portfolio, with a sharp focus on CAC, LTV, and ROI.
• Operational Grit: You are as comfortable managing trade show logistics and data entry as you are presenting a 12-month strategy to the board.
• Regional Knowledge: Proven experience managing marketing efforts across diverse European markets (UK, DACH, Benelux, etc.).
• Tech-Savvy: Comfortable discussing complex topics like Vertex AI, BigQuery, and Anthos with CTO-level stakeholders.

Built for what’s next.

• This role is aligned with Qodea’s career framework at the Level 5: Head of Marketing career framework for performance expectations. It details essential skills and behaviours for this level.

• Exceptional performance can lead to advancement opportunities within our career framework or internal opportunities with other departments, aligned with your career aspirations and business needs.

Benefits

We believe in supporting our team members both professionally and personally. Here's how we invest in you:

Compensation and Financial Wellbeing

• Competitive base salary.
• Matching pension scheme (up to 5%) from day one.
• Discretionary company bonus scheme.
• 4 x annual salary Death in Service coverage from day one.
• Employee referral scheme.
• Tech Scheme.

Health and Wellness

• Private medical insurance from day one.
• Optical and dental cash back scheme.
• Help@Hand app: access to remote GPs, second opinions, mental health support, and physiotherapy.
• EAP service.
• Cycle to Work scheme.

Work-Life Balance and Growth

• 28 days annual leave (plus bank holidays).
• An extra paid day off for your birthday.
• Ten paid learning days per year.
• Flexible working hours
• Work from anywhere (up to 3 weeks per year).
• Industry-recognised training and certifications.
• Bonusly employee recognition and rewards platform.
• Clear opportunities for career development.
• Length of Service Awards.
• Regular company events.