Head of Marketing - Move

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com. Sword Move is a proactive AI pain care solution designed for individuals at risk of chronic pain, injury, and the health consequences of physical inactivity.  We’re looking for a strategic and hands-on Head of Marketing to lead Move’s marketing efforts in their second year in market. This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaign and creative writing. You’ll report into the Move GM and work closely with Product, Commercial, Design, Content, and Central Marketing teams to accelerate growth across our top employer and health plan clients.This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Move apart from every other digital fitness solution out there. We’re looking for someone excited to build and lead a team, while rolling up their sleeves to craft campaigns and compelling B2C messaging including Email, Direct Mail & SMS’s while analyzing performance data. If  you thrive at the intersection of empathy, creativity, and analytical precision—and love building from 0 to 1—you’ll feel right at home. What You’ll Do:

Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments

Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns 

Own and further develop Move’s tone of voice and voice of the customer 

Identify growth opportunities and deploy strategies to mitigate under-performance

Interface with leaders of other business units and drive cross functional projects

Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments 

Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels

Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting

Design and optimize member journeys—from first touch to long-term engagement

Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing

Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)

Establish clear KPIs and operational cadences for reporting, iteration, and scale

Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision

What We’re Looking For:

A passion for helping people live healthier, pain-free lives

10 years of marketing experience with a strong background in growth or performance marketing

Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments

Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech

Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks

Experience building high-impact user journeys and optimizing multi-channel funnels

Proven ability to lead and develop high-performing teams

Excellent communication skills—able to distill complex ideas into compelling narratives

Bias toward action, creative problem solving, and ownership

Comfort navigating ambiguity and operating in a very fast-changing environment