Head of Marketing

Lucida AI is building the future of AI-powered communication and language learning.

Our platform helps people improve their spoken language skills through natural, real-time conversations with AI tutors. By combining proprietary speech technologies, realistic voice experiences, and AI-driven personalisation, we enable users to build real fluency and confidence in speaking.

Lucida AI is used by millions of learners globally and is growing rapidly. The company recently secured $6.7M in investment from leading investors to accelerate product development and international expansion.

We are now looking for a Head of Marketing who will build and lead the marketing strategy during this next stage of growth.

This role is ideal for someone who enjoys building things from scratch, scaling global products, and working closely with founders in a fast-moving startup environment.

The Role

As Head of Marketing, you will be responsible for defining and executing Lucida AI’s global marketing strategy.

You will lead user acquisition, brand positioning, growth initiatives, and marketing operations while building a scalable marketing structure that supports global expansion.

This is a hands-on leadership role we are looking for someone who can both think strategically and execute campaigns directly, especially in the early stages.

You will work closely with the founders and collaborate with product, data, and growth teams to scale the product globally.This is a highly hands-on role. In the early stages, the Head of Marketing will not only define strategy but also actively execute campaigns, contribute to content and creative development, and work closely with growth and product teams.

We are looking for someone who enjoys building marketing from scratch, rolling up their sleeves, and owning the entire marketing journey end-to-end until the team scales.

What You’ll Be Doing

• Define and execute Lucida AI’s global marketing strategy
• Build and scale mobile app user acquisition channels
• Manage and optimize large performance marketing budgets across platforms such as Google, Meta, TikTok and Apple Search Ads
• Lead content, performance, brand and product marketing initiatives
• Develop high-performing marketing creatives and messaging for global audiences
• Identify new growth opportunities across markets, channels and audiences
• Work closely with product and data teams to improve acquisition, retention and conversion funnels
• Establish marketing analytics, experimentation frameworks and growth processes
• Support PR visibility, partnerships and market positioning
• Build and lead the marketing team as the company grows

What We Look For Beyond Skills

• Entrepreneurial and builder mindset
• Strong ownership mentality
• Curiosity and experimentation culture
• Ability to move fast and adapt in a dynamic startup environment
• Comfortable working in high-energy, fast-paced teams

Why Join Lucida AI?

• Work on a global AI product used by millions
• Be part of a fast-growing startup backed by strong investors
• High ownership and real impact on company growth
• Work closely with founders and product leaders
• Opportunity to build and scale the entire marketing function

Requirements

• 7+ years of experience in marketing, ideally in tech or digital product companies
• Strong experience in mobile app marketing and B2C products
• Proven track record managing high-budget performance marketing campaigns
• Experience working in a startup or high-growth environment
• Deep understanding of growth, user acquisition, retention and subscription economics
• Strong content and creative marketing instincts
• Strategic thinker with a hands-on execution mindset
• Experience building marketing functions or teams from scratch
• Experience working with global markets
• Excellent communication skills in English

Benefits

• High Ownership & Real Impact - Your work directly drives global growth
• Fast-Growing AI Startup - Learn fast, build fast, scale fast
• Flexible Work Culture - Outcome-driven, not hour-driven
• Competitive Compensation - Based on experience and performance
• Learning & Development Budget - Keep levelling up
• Founder-Level Access - Work closely with founders and product leaders
• Global Product Exposure - Build products used across multiple countries
• 📍 This role is based in Istanbul and requires full onsite presence. Lucida AI operates in a high-energy startup environment where collaboration, speed and ownership are key.