Head of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a company building innovated sensory products designed to stimulate nerve receptors in the feet to improve balance, posture, and movement.

Job Description

The Head of Marketing owns brand, performance, retention, partnerships orchestration, and the economics of the ecommerce P&L, not just campaigns or channels. You will be explicitly accountable for trade-offs between growth, CAC, LTV, MER, contribution margin, and inventory risk, including the judgment to slow top-line growth when unit economics or operational risk warrant it..

The Head of Marketing acts as the orchestrator of our entire marketing system, connecting science-led brand storytelling, paid and organic acquisition, lifecycle marketing, partnerships, onsite conversion, and experimentation into a single, scalable growth engine.

You will be both strategic and hands-on, deeply fluent in data, and skilled at leveraging AI as a throughput and decision-leverage multiplier, increasing testing velocity, insight generation, and execution speed without compromising scientific credibility or brand quality.

Responsibilities

• Integrated Growth Strategy, Campaigns & Narrative Leadership (35%)

  • Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin

  • Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV

  • Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system

  • Lead hero campaigns, product launches, and seasonal moments, setting campaign architecture, messaging frameworks, and success metrics

  • Set annual, quarterly, monthly marketing priorities in partnership with the leadership team

  • Ensure marketing decisions are grounded in both brand strategy and unit economics

• Growth Engine: Performance, Lifecycle, Website & SEO (25%)

  • Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period

  • Lead performance marketing across Meta, Google, Amazon, and emerging channels, setting CAC/LTV targets and managing agencies against outcomes

  • Own organic growth engines (SEO, content, affiliates, influencers) to reduce long-term reliance on paid media

  • Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell

  • Partner with the COO to optimize website UX, merchandising, CRO, landing pages, and SEO, using structured testing and experimentation

• Brand, Content & Product Authority (15%)

  • Own our brand positioning, voice, and scientific credibility across all touchpoints

  • Become a subject-matter expert on our products, sensory technology, balance/fall-risk, and performance use cases

  • Translate complex neurosensory and movement science into clear, compliant, scalable messaging frameworks

  • Oversee content strategy and calendars across web, email, social, and partnerships

  • Collaborate closely with Founder on education, thought leadership, and clinical credibility

• Team, Agency Oversight & Reporting (15%)

  • Lead and develop a lean, high-performing marketing team (social media associate)

  • Oversee all agency partners (performance, creative, lifecycle, SEO, PR), ensuring alignment and accountability

  • Define KPI frameworks and dashboards (traffic, CAC, ROAS, MER, LTV cohorts)

  • Deliver monthly reporting and executive insights, translating data into clear actions and decisions

• Partnerships, Affiliates & Influencer Ecosystem (10%)

  • Oversee the Partnerships Manager and strategic brand relationships

  • Scale affiliate and influencer programs with a credibility-first lens (clinicians, performance experts, wellness leaders)

  • Leverage partnerships to extend trust, education, and demand—not just reach

  • Ensure partnerships reinforce our positioning in balance, movement longevity, and sensory health

Requirements

• 7–12+ years of experience in digital marketing, with 3+ years owning growth for a DTC or ecommerce brand

• Demonstrated success scaling an ecommerce brand from approximately $8M toward $20M+ in annual revenue

• Proven ownership of revenue targets and ecommerce unit economics, including CAC, LTV, ROAS, MER, conversion rate, and payback period

• Hands-on expertise with at least two core growth engines (e.g., paid social + email/SMS, SEO/content + affiliates, paid search + CRO)

• Strong analytical fluency, including GA4, Shopify (or similar ecommerce platforms), attribution tools, and cohort-based analysis

• Demonstrated ability to use AI and automation to materially increase testing velocity, insight generation, creative iteration, and execution throughput (e.g., LLMs for analysis/copy, creative generation tools for rapid iteration, and research tools for citation-backed insights in science- and health-adjacent domainsExceptional storytelling and copy instincts, paired with rigorous, data-driven decision making

• Experience leading small teams and managing agencies, with a bias toward clarity, accountability, and execution

• Interest or background in movement science, foot health, balance/fall-risk reduction, rehabilitation, or performance training strongly preferred