Head of Marketing (Demand Generation)

Who We Are

Develocity is a first-of-its-kind toolchain observability and acceleration platform that helps software teams adopt and improve DORA capabilities (including continuous delivery) in order to achieve software delivery excellence. It combines build and test acceleration with deep observability for builds and tests with Gradle Build Tool, Apache Maven™, sbt, npm, and Python, and applies to both CI and local builds and tests. Ultimately, Develocity provides an operational layer across an organization’s toolchains to speed up, troubleshoot, and optimize local developer and remote CI feedback loops.

Our software is used by some of the world's leading software organizations, such as Netflix, Airbnb, SAP, several top ten banks, and many other major customers across all verticals. We regularly collaborate with these and other users to make our products continuously better.

We have partnered with the Apache Software Foundation, the Commonhaus Foundation, the Scala Center, the Micronaut Foundation, and other OSS projects like Spring, Quarkus, Kotlin, JUnit, AndroidX, and many more to bring the values of Develocity also to the OSS Community.

Our Values

Seek to Understand: Everything starts with listening and understanding, and we strive to understand different viewpoints, problems, and motivations. Before we take action, we ensure we truly grasp the challenges, perspectives, and goals. 

Know the Why: We approach our work with a clear sense of purpose, ensuring every step is deliberate and focused. We take meaningful action with urgency, but never at the expense of thoughtful consideration. 

Innovate & Iterate: We embrace challenges and are not afraid to try new things, even if they might fail. With deep understanding and a clear purpose, we can develop creative and bold solutions to tackle challenges.

Own the Outcome: We are empowered to take initiative and we maintain transparency in our work and its outcomes. When we execute, we take responsibility for our decisions, measure the success of our innovations, and learn from the results.

Who You Are

You are a Senior Marketing Leader who builds before you optimize. You are comfortable stepping into a marketing organization that is still evolving, taking full ownership, and making Demand Generation the operating system—not as a function, but as the engine that aligns Marketing with Sales in an enterprise, sales‑led GTM.

You:

• Think top‑down by default and are fluent in enterprise buying dynamics.
• Are opinionated about Economic Buyer framing and reject lead‑volume thinking for high‑ACV sales.
• Can personally design and run Demand Generation programs, not just manage teams that do.
• Know how to use bottom‑up product signals as account intelligence, not as a pipeline.
• Are equally comfortable setting strategy, defining standards, and getting hands‑on to build what doesn’t exist yet.

You want a role where you:

• Lead the entire marketing organization fostering a culture of "Owning the Outcome"
• Personally build Demand Generation first, because enterprise pipeline creation is the company’s most urgent need.

Responsibilities

Lead the Marketing Organization

• Lead the marketing organization end‑to‑end (Corporate Marketing, Product Marketing, Marketing Ops, Growth, Content/Video).
• Set marketing strategy, priorities, standards, and operating cadence.
• Ensure coherence across narrative, campaigns, enablement, and measurement.
• Build a culture of accountability where Marketing owns outcomes, not activity.

Personally Build and Lead Demand Generation (Primary Focus)

• Personally design, build, and scale the enterprise DemandGen engine, including:
• EB‑framed campaigns and programs
• Account‑Based Marketing (1:1, 1:few, 1:many)
• Executive and field programs
• Partner lead flow mechanics & partner campaign execution
• Sales enablement assets that help AEs win large enterprise deals
• Own top‑down pipeline creation in tight operating cadence with Sales.
• Establish a repeatable Demand Generation system that Sales trusts and pulls from.

EB Narrative Stewardship 

• Steward and operationalize the EB-level narrative defined by the CEO, Field CTO, and Head of Sales, in partnership with Product Marketing and Corporate Marketing.
• Ensure messaging consistently frames value around enterprise outcomes (DORA, MTTR, delivery risk, compliance, velocity) across all personas and channels.
  Build the system that keeps messaging coherent: playbooks, briefs, asset standards, and review cadence.

Operate the Top‑Down / Bottom‑Up Model

• Ensure clear separation of concerns:
• Demand Generation = top‑down pipeline creation
• Growth = bottom‑up activation and signals
• Marketing Ops = signal synthesis and account‑level intelligence
• Partner with Marketing Ops to ensure AEs receive:
• accounts (not leads),
• clear “why now” context,
• stakeholder hypotheses,
• and recommended next actions.
• Prevent bottom‑up noise from flooding Sales while ensuring valuable signals are surfaced as intelligence.

Build the Marketing Engine

• Assess the current state of marketing and define a pragmatic roadmap to maturity.
• Decide what to build now vs. later (people, programs, tooling).
• Hire and develop key roles as the Demand Generation engine scales.
• Establish clear success metrics aligned to enterprise pipeline creation and Sales effectiveness.

Minimum Qualifications

• 8+ years of experience in B2B SaaS marketing, with senior ownership of enterprise Demand Generation.
• Proven success building top‑down pipeline for high‑ACV, sales‑led products.
• Proficiency in Salesforce and Account Engagement (formerly Pardot).
• Deep experience with ABM, executive programs, and enterprise GTM motions.
• Strong understanding of enterprise buying dynamics and MEDDPIC‑style sales processes.
• Experience working closely with Sales leadership in a shared operating cadence.
• Ability to lead and scale a marketing organization, not just a single function.
• Comfortable operating in ambiguity and building structure where none exists.

Preferred Qualifications

• Experience scaling or building a marketing function in a high‑growth B2B SaaS company (e.g. early enterprise stage through rapid scale).
• Demonstrated experience designing and launching a Demand Generation strategy that created measurable impact, not just executing pre-existing programs.
• Experience marketing technical or developer‑adjacent products into the enterprise.
• Experience defining or evangelizing a category that requires market education.
• Experience operating in account‑centric enterprise GTM models (ABM‑led), rather than volume‑driven MQL approaches.
• Experience operating without SDRs or in models where Marketing must deliver account intelligence, not lead flow.
• Experience in leveraging AI tools and workflows to enhance demand generation efficiency, content personalization, or account-level intelligence gathering.

What We Offer

• Work on a category-defining product with a massive user base and a clear vision for the future.
• Competitive salary, equity package, and comprehensive healthcare offerings (Medical, Dental, Vision).
• Close collaboration with an ambitious and experienced team.
• Opportunities for growth in your career and in leadership responsibilities.
• Annual learning & development stipend and monthly company-wide Learning Days.
• Work from home in a remote-first environment with a generous home office stipend.

Location 

Remote from the US East Coast timezone. While our team works remotely and is spread across the globe, we deeply value daily interactions and collaboration.

Compensation 

We offer competitive salaries and equity grants to all team members. 

The US salary range for this position is $175,000-250,000 which reflects the target ranges for all US locations. Within this range, individual pay is determined by geographic location and additional factors including but not limited to experience, relevant skills, qualifications, seniority, performance, and travel requirements. Our recruiting team can share more information about the specific salary range for your location during the hiring process.