Head of Magnetism

Manhattan, New York

On Target First-Year Earnings: $215,000 ($165,000 base + $50k bonus with up to 2x multiplier)

Equity: 0.4-0.5%

In office with flexible remote days and travel where necessary

O1/H1B Visa Sponsorship, where applicable

International and intra-US relocation packages available

Requirements

Aurora is the Lifestyle Operating System for the modern era of living. Combining AI and human expertise, Aurora manages the world’s most valuable resource - time - for the world's highest impact individuals, proactively curating and executing on-demand across dining, travel, experiences & entertainment, luxury goods & gifting, and longevity & wellness.

We're backed by the most successful founder in the space ever.

To date, we have:

• Raised $6m at pre-seed from founders, operators, investors, and athletes from the likes of Cleo, VistaJet, Wander, Flex, Salido, Boost Capital Partners, Kevin Love, Kyle Kuzma, Kiernan Dewsbury-Hall Koro Capital, Insiders VC, Antler, and other high-signal operators and family offices building the next generation of global companies.
• Achieved industry-leading engagement, transaction volumes and referrals from paying members, with a large waitlist seeking access
• Built a proactive, conversational product described as “magic” by our members

We're now building our brand presence as we continue to elevate and deepen our member base globally.

Head of Magnetism

Aurora is looking for a Head of Magnetism to build the most magnetic lifestyle brand in history.

This role is responsible for defining and shaping how Aurora is perceived across every touchpoint, establishing the definitive product for maximizing every minute of your life.

You will own Aurora’s brand identity, narrative, and cultural position, ensuring a cohesive and high-quality experience across product, content, events, and partnerships.

Working closely with the CEO, you will ensure that every interaction with Aurora reflects our mission to empower the world’s highest performers to master the art of living.

Your ultimate objective is to create a brand that is culturally magnetic - one that attracts the most aligned members and partners, and positions Aurora as the owner of the new era of high-performance living.

What You’ll Do

• Own core KPIs and budgets focused on building a magnetic brand that attracts high-value prospective members, and deepens engagement with Aurora's existing member community
• Own Aurora’s brand identity, narrative, and engagement strategy across all touchpoints
• Lead Aurora’s external content ecosystem across social, editorial, and specialist distribution channels
• Build the function and oversee the execution of Aurora’s events, experiences, and brand activations, ensuring they reinforce our narrative and cultural position
• Identify and execute press, media, and PR opportunities to expand Aurora’s visibility and cultural relevance
• Ensure brand alignment across suppliers, partners, and provider communications

Who You Are

• Ability to build coherent narrative architectures that connect product, culture, and storytelling into a single compelling brand universe.
• Ability to translate a brand vision into a full activation engine — defining strategy, budgeting and executing content or experiences, then distributing them through the right cultural channels to drive engagement and action.
• Experience or capability to manage creative production pipelines, including content production, event activations, and collaborations with creators, agencies, and talent.
• Strong instinct for modern distribution systems, understanding how ideas travel across social, cultural, and niche channels to reach high-value audiences.
• Ability to build feedback loops and performance metrics, using data and signal to refine brand strategy and ensure initiatives translate into measurable engagement and demand.
• Exceptional taste and editorial judgment, with the ability to identify culturally relevant ideas, collaborators, and moments before they become obvious.
• Ability to work cross-functionally across product, partnerships, operations, and member experience to ensure Aurora’s brand narrative is consistently expressed across every touchpoint.

Benefits

1. Competitive salary, bonus and founding stock options package
2. Flexible remote days
3. Lifestyle access perks and access to exclusive events & Aurora services
4. Whoop or Oura Ring on us
5. $2,000 annual education budget
6. Longevity subscription
7. Whatever tech you need to do your best work
8. Generous parental leave
9. Comprehensive health benefits, with 90% coverage, including dental and vision