Head of International Marketing
TLDR
Own and execute marketing strategy across international markets while leading brand building, demand generation and communications to drive business growth in high-priority regions.
We are looking for a Head of International Marketing to own the strategy and execution of marketing across our international markets, including Europe, South America, Australia, Asia, and other markets. wYou will lead brand building, demand generation, communications, and field marketing, working closely with regional sales leads and cross-functional teams to drive business growth in high-priority markets. This is a senior, hands-on role for a proven marketer who thrives in fast-moving, data-driven B2B environments.
Own and execute the marketing strategy across international markets (non-USA countries), aligning with global priorities while adapting for regional market dynamics.
Partner with Marketing team members to lead integrated demand generation programmes, including events, campaigns, ABM, and digital initiatives that build brand awareness and drive qualified pipeline.
Manage Samba's presence at industry events and tentpole moments (e.g. Cannes Lions, Advertising Week Europe, etc), leading production, content, and coordination end-to-end.
Drive communications and thought leadership efforts, including media relations, press releases, speaking submissions, and awards, building Samba's profile globally.
Partner closely with regional sales and commercial teams to deliver locally relevant collateral, sales enablement assets, and market-specific campaigns.
Lead, coach, and develop the international marketing team, setting clear goals and fostering a high-performance culture.
Monitor and report on marketing performance across international markets, using data to optimise programmes and communicate impact to senior stakeholders.
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10+ years of B2B marketing experience in ad tech, media, data, or an adjacent sector, with at least 3 years leading a team and owning international strategy.
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Strong generalist marketer with hands-on experience across brand, demand generation, events, PR, thought leadership, and content, while comfortable operating at both strategic and executional levels.
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Commercially minded and sales-aligned, with a track record of close partnership with sales teams and of measuring marketing's impact through pipeline and business growth.
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Excellent communicator and storyteller who can translate complex data and technology narratives into compelling messages for markets around the world
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Proactive, autonomous, and action-oriented, you create clarity in ambiguous situations and move quickly to deliver results.
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You are an empowering team leader who builds teams, not just functions. You hire well, develop talent, and hold performance to a high standard with empathy and directness.
Samba TV provides advanced tracking of streaming and broadcast video globally using proprietary data and technology. Our mission is to transform the viewing experience, catering to audiences who demand more insightful and engaging interactions with content.
- Founded
- Founded 2008
- Employees
- 201-500 employees
- Industry
- Media
- Total raised
- $46M raised