Head of Inside Sales

AI overview

Lead the establishment and scaling of the Inside Sales function, ensuring robust processes and performance metrics contribute to Lucidya’s growth in the MENA region.

Lucidya is seeking an experienced Head of Inside Sales to build, lead, and scale its Inside Sales function from the ground up. This role owns the end-to-end Inside Sales engine across inbound and outbound motions, with full accountability for team structure, processes, performance, and revenue contribution. The Head of Inside Sales will operate as a senior commercial leader, working closely with Marketing, Enterprise Sales, and RevOps to establish a scalable, predictable revenue channel that supports Lucidya’s enterprise growth across MENA and beyond. This is a leadership role for someone who has built Inside Sales organizations before and understands how to turn structure, data, and people into consistent pipeline and revenue.


Key Responsibilities

  • Build and scale the Inside Sales organization from scratch, including inbound SDRs, outbound SDRs, and Inside Sales AEs.
  • Define the Inside Sales operating model, team structure, capacity planning, hiring roadmap, onboarding, and ramp plans.
  • Lead recruitment, enablement, coaching, and performance management to build a high-performing, accountable team.
  • Own the end-to-end inbound motion, including lead response SLAs, qualification criteria, discovery frameworks, routing, and handover to Enterprise Sales.
  • Own the outbound Inside Sales motion for non-managed accounts, including prospecting strategy, account targeting, SDR productivity standards, and messaging quality.
  • Ensure inbound and outbound motions are clearly documented, consistently executed, and continuously optimized.
  • Own Inside Sales pipeline health, conversion rates, coverage, and delivery against quarterly and annual revenue targets.
  • Design and continuously improve qualification, discovery, and opportunity handover processes to ensure a high-quality buyer experience.
  • Implement quality assurance mechanisms such as call reviews, deal reviews, and pipeline inspections.
  • Partner closely with Marketing on inbound strategy, campaign follow-up, lead prioritization, and ABM alignment.
  • Collaborate with RevOps on CRM architecture, data hygiene, reporting, tooling, and performance visibility.
  • Own Inside Sales performance reporting and KPIs.
  • Analyse performance data to identify trends, gaps, and opportunities, translating insights into actionable improvements.

Requirements

  • 10+ years of experience in Sales or Revenue roles within B2B environments.
  • At least 4 years leading Inside Sales or SDR teams across inbound and outbound motions.
  • Proven experience building or scaling Inside Sales functions in a B2B SaaS or technology company.
  • Strong understanding of enterprise and mid-market sales cycles in MENA and the GCC.
  • Hands-on experience across the full sales lifecycle, from prospecting to close and enterprise handover.
  • Deep familiarity with CRM systems and sales tooling; HubSpot experience strongly preferred.
  • Data-driven leader with a track record of improving pipeline quality and conversion efficiency.
  • Strong people leadership skills, including hiring, coaching, and performance management.
  • Excellent communication and stakeholder management skills.
  • Fluency in English and Arabic.

Lucidya is one of the fastest growing SaaS startups in the world & the leading social media analytics tool geared towards Arabic language. By leveraging AI, Machine Learning & big data technologies, we are on a mission of helping businesses in MENA region to understand and better serve their customers using our Media & Customer Intelligence products.With an HQ in Riyadh and offices in different countries in the world, we are funded by the most reputable investors in the region and scaling rapidly to meet the increasing demand of our products.Come and join the startup that has been named by World Economic Forum as one the most promising startups in MENA region … be part of the history we are making.

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