Head of Growth (Performance-Based)

AI overview

Lead the growth strategy for innovative AI products, focusing on rapid acquisition channel scaling and direct revenue generation in a performance-based partnership role.

Sensory Design is an AI-driven Innovation Lab blending creativity, technology, and human emotion.

We create products and experiences where artificial intelligence meets design: from Feelkits (multisensory experiences) to Alteryon (AI Avatars), our new platform for creating lifelike digital ambassadors.

Following the official launch of Alteryon on November 2025, we are entering a scale-up phase and opening a key role for an entrepreneurial Head of Growth to drive our next stage of expansion.

Role Overview

We are looking for a performance-driven Head of Growth to lead the go-to-market strategy, manage acquisition channels, and accelerate the commercial growth of Sensory Design's AI products in Europe (initial focus: DACH region and Italy).

This is a results-based, high-impact role, ideal for someone with strong growth, marketing, or business development skills, and an entrepreneurial mindset.

This is not a traditional job, it's a partnership opportunity for someone who wants to grow a next-generation AI brand from the inside out.

Key Responsibilities

  • Define and execute Sensory Design's growth strategy across key products (Alteryon, Feelkits, and other services)
  • Identify, test, and scale acquisition channels (B2B, partnerships, digital campaigns, outbound)
  • Collaborate with the founder and creative/AI teams to refine value propositions and positioning
  • Track performance metrics, optimise conversion rates, and manage pipeline growth
  • Contribute to revenue generation directly (hands-on approach, not only strategic)
  • Support future expansion and spin-off of Sensory Design within our ecosystem

Requirements

  • Proven experience in growth marketing, business development, or sales for tech, SaaS, or creative AI solutions
  • Strong analytical mindset with a bias for action
  • Ability to operate autonomously and deliver measurable results
  • Fluency in English (Italian and/or German are a plus)
  • Familiarity with early-stage environments and performance-based structures

Benefits

Performance-based collaboration

  • No fixed salary initially
  • 15% success fee on gross margin from directly generated sales or partnerships

Phantom Share Plan

  • Up to 2% participation, tied to measurable milestones (revenue, partnerships, spin-off under Chora Group)

3-month trial phase, followed by long-term collaboration and potential Fractional CGO evolution.

21iLAB is an independent award winning agency with 30 professionals, a multi-cultural environment and able to transform an idea into a project through strategy, creativity and innovation. Our mission is to add value through creative innovation.21iLAB is based in Vaduz, Zurich and Milan.Discover more at 21ilab.com.

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