Head of Growth

The Reality Check

We're a profitable, omnichannel snack brand in 5,000+ retail doors (with Kroger adding 2,000 more). We need someone who's in Facebook Ads Manager RIGHT NOW, not someone who "oversaw media buying" last year. If you haven't personally built a campaign this week, stop reading.

What You'll Actually Do

Own the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities. This isn't a management role. It's an execution role that eventually earns the right to build a team.

Core Ownership Areas

Performance Marketing (Hands on Keyboard)

• Personally manage and optimize $500K-$1M/month in Meta/Google spend
• Build campaigns, test audiences, write ad copy, analyze creative data YOURSELF
• Design geo-targeted campaigns for our retail partners (especially Kroger launch)
• If you haven't touched Facebook Ads Manager this week, this isn't for you

Creator & Influencer Excellence (Direct Relationships)

• Personally manage whitelisting campaigns across 100+ creators
• YOU negotiate with macro influencers and YouTubers (10M+ subscribers)
• YOU write the briefs, YOU review the content, YOU launch the ads
• Build creator content that drives DTC sales AND retail traffic
• No "my team handled creators" - YOU handle creators

TikTok Shop & Retail Activation

• Build our TikTok Shop from YOUR keyboard to $1M+/month
• Create geo-targeted digital campaigns that drive store velocities
• Track digital → retail impact and optimize based on real velocity data
• Own Kroger launch digital strategy and execution

Requirements

Brand-Side Experience Only We exclusively hire from brands. Period. No agencies. No exceptions. If you've spent your career spending other people's money without P&L accountability, this role isn't for you.

Must Have:

• Currently running $300K+/month in paid spend YOURSELF (not your team)
• Opened Facebook Ads Manager TODAY (we'll ask to screenshare)
• Personal relationships with 50+ creators you've whitelisted
• Have personally negotiated influencer deals (not through an agency)
• Worked at profitable brands between $10M-$100M
• Understand retail velocities and digital's impact on them

Prove You're Real

We will ask you to:

• Screenshare your Facebook Ads Manager during the interview
• Show us a campaign you optimized THIS WEEK
• Pull up actual creator conversations in your inbox
• Walk through your personal workflow for launching whitelisting campaigns
• If you can't do this, don't apply

What Success Looks Like

Day 1: You're in our ad account optimizing campaigns Week 1: You've cut CAC by 15% through immediate optimizations Month 1: Kroger launch campaigns live with your hands on keyboard Month 3: TikTok Shop at $500K+/month, 20+ new creators whitelisted Month 6: Revenue doubled, you've earned the right to hire support

Compensation

• Base: $130-160K based on proven results
• Performance Bonus: 20-30% tied to revenue and margin targets
• Equity: Generous stock plan with significant upside as we scale to $100M+
• Remote-first with quarterly sprints

Why This Role Matters

Our founder is spread across three brands. You'll have full autonomy AND significant equity to build the growth engine. But you have to BUILD it yourself first, not manage others to do it.

Do NOT Apply If:

• You "oversaw" media buying but didn't do it yourself
• You "managed a team" that ran campaigns
• You last opened Facebook Ads Manager in 2023
• You think creative strategy means mood boards
• You've never felt the pain of missing ROAS targets with YOUR budget

To Apply

Send ONLY these three things:

1. Screenshot of a campaign YOU optimized this week (with today's date visible)
2. Proof of a creator whitelisting deal YOU personally executed
3. Your exact plan for our Kroger launch activation

Subject line: "I personally scaled [Brand] from $X to $Y"

No agencies. No "I managed someone who did this." No exceptions.

If you're still reading and can actually do what we're asking, you'll build serious wealth here through our equity plan. But you have to be able to DO THE WORK, not talk about it.

Benefits

• Health, Dental, & Vision
• 401k Plan
• Competitive PTO Plan
• Observed Holiday's
• Amazing, Pet-Friendly Office Environment
• Free Drinks & Snacks
• Free Friday Lunches from Doordash