Head of Go-To-Market Engineering
TLDR
Architect and deliver hands-on, high-impact, tech-driven solutions that empower Sauce’s GTM engine to maximize customer value while scaling revenue and margins.
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Hands-on Delivery - Personally lead, scope, build, test, and ship production-ready GTM workflows and automations in a matter of days, acting as architect, builder, and QA until a team is in place.
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Own the GTM product and tech stack (existing, buildout, Innovation): Marketing, Sales and customer success, making sure the entire GTM is aligned and synced.
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Scale velocity and quality: Work with GTM teams to identify data-backed automations business workflows that support GTM business goals.
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Idea-to-Outcome Ownership - Run the entire GTM innovation funnel (discovery → hypothesis → rapid build → experiment → signal) for every revenue project.
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Revenue Factory Engineering - Design the end-to-end system for targeting, acquisition, and retention for thousands of tech-skeptical SMB owners.
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Build and Train Agentic GTM Platform - Own the deployment of AI agents (SDR, CS, Support). You are responsible for rigorous training cycles and daily outputs, no “set and forget”.
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Stakeholder Demo & Adoption - Run weekly "show-and-tell" sessions with execs and drive adoption of your tools by the GTM team as hard as you drive implementation.
Mandatory Requirements
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GTM & SMB Fluency: Marketing-Sales-CSM terminology (goals, KPIs, motions) and GTM business flows; Deep understanding of SMB behavior.
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Proven track-record building solutions, integrating and developing over MarTech, and SalesTech Stacks (at least 3/5):
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Ad platforms (Meta, Google)
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Data, Analytics, Dashboarding: GA4, GTM, Tableau, Hubspot, Databricks, Mongo.
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Communication channels automation protocols: Hubspot, AirCall, Customer.io
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Websites and forms building (performance, automation, dynamic content, security) over WordPress.
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Bespoke and custom business applications.
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3+ years of professional experience - A hybrid background across software engineering, product management, or growth marketing.
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Technical Practitioner (AI-Native) - You are deep in the trenches with AI - not just reading about it. You are hands-on with Gen-AI stacks (Claude Code / OpenAI), automation platforms (n8n, Make, Zapier), and "vibe-coding" tools (Cursor).
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Multi-hat Execution - Proven ability to play PM, architect, and builder simultaneously in a fast-paced startup setting.
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Former Founder / Entrepreneurial Background - You have built something from scratch and know how to deliver with limited resources,
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“Getting things done” mentality - having the right mindset to crush impediments.
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Data Literacy - Strong experience with data synthesis / SQL, mostly in the CRM hygiene area , structured data enrichment, and data warehouse intelligence to ensure the AI systems actually work.
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By Month 3 - Data foundation live. First 2-3 centralized AI capabilities (e.g., automated targeting or scoring) measurably improving pipeline or rep productivity.
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By Month 6 - At least 3 major tasks removed from human rep JDs and handled by the AI engine. Experimentation cadence established with "idea-to-signal" in days.
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By Month 12 - First AI agents deployed and fully trained. Revenue per rep is 2-3x industry benchmarks for B2SMB.
Advantage
What Success Looks Like
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Benefits
Flexible Work Hours
Flexible Work Environment
Paid Parental Leave
Paid Time Off
Generous Paid Time Off Policy
Remote-Friendly
Work from home for better life/work balance
Sauce is a cutting-edge restaurant technology platform designed to empower local businesses with a commission-free delivery and pickup system. By offering proprietary delivery optimization tools, we help restaurants thrive in the competitive $105 billion U.S. market, enabling them to connect directly with their customers and reach their full potential.