Head of Events

About PushPress PushPress is building the Intelligent Industry Ledger for boutique fitness. We’re transforming how boutique gyms operate — and how the entire $100B fitness industry connects, transacts, and grows. Trusted by 5,000+ gyms and 500,000+ members, PushPress processes over $500M annually and is backed by Altos Ventures and Mucker Capital. We're evolving from a traditional business system of record into an AI-powered Industry Ledger — an intelligent infrastructure layer that brings order to a highly fragmented boutique fitness industry. By unifying disconnected operators, workflows, and data into a single platform, we’re enabling faster decisions, new business models, cross-gym collaboration, and network effects that increase the value of every studio in our client base. We’re a global team of builders, operators, and fitness fanatics on a mission to level the playing field for fitness entrepreneurs. If you're ready to help reshape an industry — let’s talk. About the Role We are looking for a Head of Events to own and scale our end-to-end event strategy—from intimate field activations to large industry conferences to owned customer conferences. You will lead the Events team to own 50+ in-person and digital events annually, curating and developing memorable experiences through thoughtful, performance-driven events driving measurable pipeline. This role requires both creative and operational excellence: someone who can lead and nurture a team, bring thoughtful experiences to life, manage complex logistics, and collaborate seamlessly with our Sales, Growth, Product Marketing, and Community teams. You’ll also develop and produce our flagship industry event, helping PushPress strengthen our position as an industry leader in our space. What You'll Do

Establish and guide the Events team to execute against an annual and quarterly events roadmap, driving new customer acquisition and retention against business KPIs.

Lead and scale a diverse portfolio of events: including trade shows, conferences, field marketing activations, and create our flagship industry conference.

Manage and grow a team of event marketers and coordinators.

Experiment with creative and unique experiences that surprise and delight our users and prospects, creating pipeline and accelerating deal velocity.

Own the end-to-end event lifecycle: venue sourcing, vendor management, booth design, run-of-show development, speaker coordination, promotion, and post-event reporting for an owned-flagship industry event.

Partner closely with Sales and Growth leaders to define goals, drive registrations, and convert attendees into qualified opportunities.

Develop KPIs for each event and ensure data hygiene and attribution integrity in tools like HubSpot to report on event ROI, CAC, and downstream pipeline.

Analyze past performance to optimize future events—improving targeting, engagement, and revenue impact over time.

What You’ll Bring

8-12 years of experience planning and executing B2B events across formats and sizes, including national conferences and experiential field events.

2+ years of team management experience leading or mentoring other event professionals.

Proven track record of events that drive measurable business results: MQLs, SQLs, pipeline, ARR.

Strategic thinker with creative event design skills and a strong understanding of how events support brand and revenue goals.

Experience scaling and owning a company-owned industry event or user conference.

Strong background in event management, logistics, and operations, with extreme attention to detail and fluency in managing a logistics handling tool or agency (Sendoso).

Proficiency in tracking/project management tools (Asana, Notion, or equivalent) and CRM (HubSpot/Salesforce).

Experience working in fast-paced startup environments or high-growth SaaS is a strong plus.

Preferred Skills & Experience

Experience or passion for fitness and/or fitness technology.

Previous experience leading a team at an early stage and/or high-growth startup