Head of Ecommerce Performance Operations for US DTC Company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client is looking for a highly experienced Head of Ecommerce to own and lead their entire digital commerce ecosystem — from homepage to checkout — with full accountability for site-driven revenue performance.

The Director of Ecommerce will operate at the center of acquisition, retention, product, brand, and operations — ensuring the site is fully optimized to maximize conversion, increase LTV, and strengthen brand equity at scale.

The ideal candidate combines deep performance rigor with strong brand instincts. They understand how UX, CRO, merchandising, storytelling, compliance, and technical execution work together to drive measurable financial outcomes.

This role requires senior leadership experience — including managing designers, developers, and cross-functional stakeholders within high-growth, performance-driven CPG environments (ideally subscription-led).

Core Responsibilities

Full-Funnel Revenue Ownership

• Partner with paid media and retention teams to optimize landing pages, funnels, offers, and lifecycle touchpoints
• Understand and influence acquisition economics (CPA, MER, ROAS, LTV) through site optimization
• Ensure the ecommerce experience supports and amplifies all marketing initiatives
• Own site revenue forecasting inputs and performance reporting

Website Strategy & Optimization

• Own A/B testing roadmap and experimentation framework
• Lead ongoing CRO initiatives to improve CVR, AOV, subscription rate, and revenue per session
• Continuously refine site UX, navigation, merchandising, and checkout flow
• Maintain best-in-class site speed, technical health, and mobile optimization

Product Launches & Campaign Execution

• Own on-site execution of all product launches, seasonal campaigns, and promotional events
• Align cross-functional timelines to ensure flawless launch execution

Brand & Experience Excellence

• Maintain high standards for brand consistency across all digital touchpoints
• Balance design integrity with performance optimization
• Ensure compliance across claims, pricing, subscription mechanics, and messaging

Operational Leadership

• Oversee developers, designers, CRO specialists, and external partners
• Establish clear workflows, KPIs, and accountability structures
• Identify and resolve technical and operational bottlenecks proactively
• Ensure ecommerce systems operate reliably at scale

Requirements

• Proven experience leading and scaling ecommerce teams within high-growth, subscription-led CPG brands

• Complete ownership mindset — clear departmental leader accountable for website performance and revenue impact
• Deep understanding of website performance from the roots, including pre-landers, advertorial funnels, and direct response architecture
• Strong fluency in performance marketing (Meta and paid acquisition), with active involvement in CPA, MER, ROAS, AOV, and LTV discussions
• Clear history of driving revenue growth through CRO, UX optimization, subscription mechanics, and funnel iteration
• Demonstrated ability to manage senior contributors across design, development, and marketing while aligning cross-functional teams
• This is a leadership (in-house) role for someone who understands ecommerce is the engine connecting performance, brand, and product — and knows how to lead teams to maximize all three.

Benefits

• Direct access to founders and full cross-functional collaboration
• Opportunity to shape brands in sports and youth culture.
• Work remotely with flexibility!
• Compensation negotiable for the right fit!