Head of Digital Marketing

The Role

Peregrine is building software that powers mission-critical operations across public and private sector organizations. We’re scaling quickly, and are looking for a senior digital leader to build our Digital Marketing Studio from zero.

This role owns how we show up digitally. All of it. Paid, web, SEO/AEO/GEO, lifecycle, marketing ops, analytics, and whatever comes next. You’ll create a central studio that partners with field marketing, product marketing, communications, and agency partners to execute regional and segment campaigns at scale. Think in-house consultancy plus execution engine.

You’ll start hands-on. Then you’ll hire, systematize, and scale. This is not a “run the old martech playbook” role. We want someone who’s excited by where digital marketing is going now. AI-native workflows. New tools. Faster experimentation. Smarter personalization. And real impact on pipeline and brand.

What you’ll do

• Build Peregrine’s Digital Studio from the ground up. Operating model, processes, SLAs, reporting. The whole thing.
• Own all digital channels: paid acquisition, website and conversion, SEO/AEO/GEO, email and CRM, marketing ops, and measurement.
• Partner closely with field, product marketing, events, comms, and design teams to execute integrated campaigns across regions and audiences.
• Set a strong experimentation cadence. Clear hypotheses. Fast tests. Learnings that stick.
• Establish channel reporting that leadership trusts and actually uses.
• Hire and manage a high-performing team (starting with ~3) and grow the function over time.

What you'll bring 

• Deep experience across digital marketing in a high-growth B2B or B2G company.
• A track record of building teams and functions, not just inheriting them.
• Comfort going hands-on when needed. And stepping back to lead when it’s time.
• Experience with tools like HubSpot, Salesforce, Salesloft, modern CMSs, paid platforms, BI tools, and SEO.
• Real curiosity and momentum around AI-native tools and workflows. Clay, propensity models, intent signals, experimentation platforms. You stay current.
• Strong hiring instincts. High bar. High trust.

What success looks like 

• Multi-channel campaigns run smoothly at scale. No chaos. No heroics required.
• Digital channels clearly contribute to pipeline, engagement, and brand awareness.
• A steady stream of experiments improving relevance, timing, and performance.
• The Digital Studio is the team everyone wants to work with.

You might thrive here if…

• You like building things from scratch with a focus on outcomes.
• You care about craft. Details matter.
• You know the rules. And you know when to ignore them.
• You want real ownership. And real impact.

Salary Range: $175,000 - $225,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable)

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.