Head of Demand Generation/Growth

AI overview

Lead the development and execution of demand generation strategies that significantly enhance revenue growth while building a high-performing marketing team in a fast-paced AI infrastructure company.
Who we are Unstructured is a high-growth AI infrastructure company helping enterprises unlock and operationalize unstructured data for GenAI applications. We power mission-critical use cases across Fortune 500 organizations that are moving from GenAI experimentation to production at scale. We are at a pivotal inflection point: strong product-market fit, expanding enterprise adoption, and a rapidly growing sales organization. To support this next phase of growth, we are building a world-class, revenue-driven marketing engine — one that meaningfully contributes to the pipeline, accelerates enterprise deal cycles, and sharpens our category narrative. Location(s) Preferred: San Francisco, San Jose, Sacramento and Seattle The Opportunity We are hiring a hands-on Head of Demand Generation / Growth leader to own pipeline generation and scale Unstructured’s growth engine. This leader has built demand at the ~$10–30M ARR stage and has seen scale to $75M+ ARR in a high-velocity B2B SaaS environment. They will design and execute Unstructured’s end-to-end demand strategy, establish the operating foundation, and build a high-performing team to support our next phase of growth. What You’ll Own Demand Generation & Pipeline  Full ownership of pipeline generation for Unstructured’s sales organization, with clear targets and accountability Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable) Build programs that support complex, enterprise sales cycles and large deal sizes Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals Growth Strategy & Execution Build and own Unstructured’s growth roadmap Establish attribution, reporting, and forecasting that the executive team and board can trust Identify the highest-leverage channels for pipeline creation and double down on what works Move quickly: test aggressively, iterate fast, and scale winning motions Team Building & Operating Model Hire and lead a high-performing Growth team Define roles, operating cadence, and performance expectations Lay the foundation for a scalable, world-class marketing organization Product Marketing Help define and articulate Unstructured’s value proposition for enterprise buyers Develop messaging and narratives that resonate with both technical and business stakeholders Support product launches, sales enablement, and category leadership Over time, potentially assume broader Product Marketing ownership Who You Are Required Experience Proven experience building demand generation at a $10–30M ARR B2B SaaS company Exposure to scaling to at least $75M+ ARR (as a leader or key contributor) Demonstrated success driving pipeline and revenue, not just brand or top-of-funnel metrics Experience supporting enterprise sales motions with complex buying committees Comfortable operating hands-on in fast-moving, ambiguous environments Nice-to-Haves Product marketing experience (positioning, messaging, launches, enablement) Background in developer-focused, infrastructure, or highly technical products Experience in AI, data, open-source, or platform companies PLG or hybrid GTM experience Experience with the following tools:  What Success Looks Like Marketing becomes a reliable, material driver of the pipeline Sales views Marketing as a true revenue partner Clear, trusted reporting on pipeline contribution and growth efficiency A high-performing growth team is built and scaling with the business Why This Role Is Special Greenfield opportunity to build Unstructured’s growth engine with full executive support Direct ownership of the pipeline and growth outcomes Ability to shape the future marketing organization — and the scope of your own role Join a category-defining AI infrastructure company at a critical inflection point
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