Head of Demand Generation/Growth

AI overview

Lead demand generation and pipeline strategies at Unstructured, driving growth in a fundamental AI infrastructure company during a pivotal phase of scaling.
Unstructured is defining the standard for enterprise data transformation in the age of LLMs and generative AI. In just two years, we’ve raised over $65M from world-class investors, including Menlo Ventures, Bain Capital, Databricks, NVIDIA, Microsoft, and IBM. Our open-source toolkit has been downloaded 52M+ times and is used by 65,000+ companies, including nearly half of the Fortune 500. We power production AI workflows across commercial and federal sectors, transforming PDFs, HTML, Word docs, images, emails, and more into AI-ready data pipelines that scale. We’re not just building tools, we’re building the backbone of generative AI and the infrastructure that unlocks intelligence across industries. Location(s) Preferred: San Francisco, San Jose, Sacramento and Seattle The Opportunity We are hiring a hands-on Head of Demand Generation / Growth leader to own pipeline generation and scale Unstructured’s growth engine. This leader has built demand at the ~$10–30M ARR stage and has seen scale to $75M+ ARR in a high-velocity B2B SaaS environment. They will design and execute Unstructured’s end-to-end demand strategy, establish the operating foundation, and build a high-performing team to support our next phase of growth. What You’ll Own Demand Generation & Pipeline  Full ownership of pipeline generation for Unstructured’s sales organization, with clear targets and accountability Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable) Build programs that support complex, enterprise sales cycles and large deal sizes Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals Growth Strategy & Execution Build and own Unstructured’s growth roadmap Establish attribution, reporting, and forecasting that the executive team and board can trust Identify the highest-leverage channels for pipeline creation and double down on what works Move quickly: test aggressively, iterate fast, and scale winning motions Team Building & Operating Model Hire and lead a high-performing Growth team Define roles, operating cadence, and performance expectations Lay the foundation for a scalable, world-class marketing organization Product Marketing Help define and articulate Unstructured’s value proposition for enterprise buyers Develop messaging and narratives that resonate with both technical and business stakeholders Support product launches, sales enablement, and category leadership Over time, potentially assume broader Product Marketing ownership Who You Are Required Experience Proven experience building demand generation at a $10–30M ARR B2B SaaS company Exposure to scaling to at least $75M+ ARR (as a leader or key contributor) Demonstrated success driving pipeline and revenue, not just brand or top-of-funnel metrics Experience supporting enterprise sales motions with complex buying committees Comfortable operating hands-on in fast-moving, ambiguous environments Nice-to-Haves Product marketing experience (positioning, messaging, launches, enablement) Background in developer-focused, infrastructure, or highly technical products Experience in AI, data, open-source, or platform companies PLG or hybrid GTM experience Experience with the following tools:  What Success Looks Like Marketing becomes a reliable, material driver of the pipeline Sales views Marketing as a true revenue partner Clear, trusted reporting on pipeline contribution and growth efficiency A high-performing growth team is built and scaling with the business Why This Role Is Special Greenfield opportunity to build Unstructured’s growth engine with full executive support Direct ownership of the pipeline and growth outcomes Ability to shape the future marketing organization — and the scope of your own role Join a category-defining AI infrastructure company at a critical inflection point
Why You’ll Love It Here

You’ll be surrounded by smart, kind, low-ego people who genuinely enjoy building together. We invest in our team, with company offsites, best-in-tech swag, and the tools you need to do your best work, wherever you’re based.

The work itself is deeply meaningful. You’ll be at the center of some of the most exciting problems in AI today - tackling meaty, novel technical challenges that directly power real production systems used by thousands of companies, including nearly half of the Fortune 500.

We support you holistically, not just at work. From day one, medical, dental, and vision coverage (plus life and disability insurance), to unlimited PTO, flexible parental leave, 401(k) options, and competitive referral incentives, we want you focused on building, growing, and staying energized for the long haul.

Most importantly, we’re scaling fast. This is a chance to join early enough to build foundational technology, influence how we operate, and help shape the future of a company defining the next era of AI infrastructure.

If that sounds like your kind of team, we’d love to meet you.

Perks & Benefits Extracted with AI

  • Health Insurance: From day one, medical, dental, and vision coverage (plus life and disability insurance)
  • Paid Parental Leave: flexible parental leave
  • Paid Time Off: unlimited PTO
Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Head of Demand Generation Q&A's
Report this job
Apply for this job