Head of Demand Generation

About Beauhurst

We are building the leading provider of private company data in Europe.

Private companies represent 80% of private sector employment and over 90% of revenues across Europe. They are the backbone of our economy - creating jobs, driving innovation, and generating the tax receipts that enable government services. Yet finding, collecting, and understanding information about private companies remains a significant challenge.

We bridge this gap by providing our customers with comprehensive, up-to-date private company information. Our online platforms and API help our clients to discover, track and understand these companies. This empowers them to take informed action, whether they're offering services or funding to help companies grow, crafting supportive policies, or making better decisions through deeper understanding of the economic landscape.

We work with venture capital firms, big financial institutions, leading universities and the Government to help them find and work with companies that drive disruption and innovation across the economy.

The Role

As Head of Demand Generation, you’ll own the strategy, execution, and optimisation of all marketing programs that generate and accelerate pipeline for Beauhurst.

You’ll be responsible for reaching and engaging our 10,000-account target universe in the UK through full-funnel, multi-channel programs – spanning digital, paid media, content syndication, partnerships, and ABM – while also spearheading our growth in new regions, starting with Germany. 

Your mission is simple but ambitious: deliver a consistent, scalable flow of high-quality leads that convert to sales, by combining smart data, creative storytelling, and precision targeting - across both traditional digital channels and emerging and novel methods.

Key Responsibilities

Pipeline Generation & Strategy

• Own the end-to-end demand generation strategy to drive high-quality inbound opportunities
• Support SDRs and sales reps with tools, comms and content to drive quality outbound opportunities 
• Define clear lead, MQL, and SQL targets aligned with SDR capacity and revenue goals.
• Build, execute, and continuously optimise full-funnel programs to engage and convert target accounts.

Digital & Performance Marketing

• Lead all digital marketing channels, including PPC, paid social, SEO, retargeting, display, and 3rd-party programs.
• Own Beauhurst’s discoverability in LLM-driven environments - optimising how our brand, products, and data appear in AI-generated responses and semantic search platforms.
• Collaborate with RevOps to ensure accurate attribution, tracking, and funnel measurement.

Email & Nurture Marketing

• Build Beauhurst’s email and nurture ecosystem, segmented by industry, persona, and lifecycle stage, converting early-stage interest into qualified engagement.
• Partner with our Sales and Customer Success teams to design personalised outreach and re-engagement campaigns.

Account-Based Marketing (ABM)

• Design and lead an ABM program targeting Beauhurst’s 10k account list, blending digital, email, content, and direct outreach.
• Partner with SDRs and sales reps to deliver 1:1, 1:few, and 1:many programs across key industries.
• Use LLM-based tools and AI-enabled segmentation to hyper-personalise messaging and optimise conversion.

Campaigns & Partnerships

• Develop industry-specific, integrated campaigns that combine content, events, and paid activity.
• Explore and implement co-marketing and strategic partnerships to extend Beauhurst’s reach and credibility.

Leadership & Collaboration

• Lead Beauhurst’s growing team of digital, campaign, and email marketing specialists.
• Work closely with our Product team to align messaging and content to demand programs.

About you 

Our ideal candidate is a data-driven, commercially minded marketeer who cares about constantly improving performance. You’re passionate about measurable impact — and know how to turn complex audiences and data into meaningful engagement and pipeline growth.

Essential Experience

• Extensive experience in B2B SaaS demand generation, growth, or performance marketing roles.
• Proven experience driving pipeline in account-based or enterprise-focused GTM models.
• Deep expertise across digital performance channels: PPC, SEO, paid social, retargeting, and syndication.
• Experience developing SEO strategies for generative AI and LLM visibility (or willingness to pioneer this space).
• Strong command of marketing automation tools.
• Analytical mindset - fluent in data, attribution, and ROI analysis.
• Experience managing agencies, publishers, and media budgets.

Nice to Have

• Experience with LLM-driven or AI-enabled targeting and personalisation tools.
• Prior work in data, analytics, or intelligence-driven SaaS businesses.
• Familiarity with Hubspot and ABM tools

Our offer

We invest a lot in keeping our people happy and healthy. So as well as a competitive starting salary, you'll also get:

💰 A stake in the company: This is huge - everything you do will create value in the company that you will partly own

🩺 Healthcare: Our health cash plan will cover all of your day-to-day health and wellness needs

💝 Free therapy: Sessions with any of our hand-picked counsellors, all on us

🎓 Professional development: You drive your own development - if you want to do some training, bring it to us and we’ll foot the bill

🎉 Events: Company-wide parties and away days, drinks every Friday, regular team socials - what can we say, we enjoy each other’s company

🚅 Subsidised travel: Season ticket loans, free railcards, and a cycle to work scheme

🍪 Clubs: Whether you enjoy reading, padel, bouldering or biscuits there will be a subsidised club for you

If you want to read more about our benefits, our company culture, or our hybrid working policy, just check out these pages.

Apply!

To apply please submit:

• Your up-to-date CV 
• Answers to a couple of simple screening questions below 

Please note that applications with generic answers to these questions will be automatically rejected.