Head of Content, Social

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Lyft brand marketing team is looking for a strategic and creative Head of Content to define the long-term vision for Lyft’s social presence across platforms. This role shapes how Lyft shows up in culture, setting high-level creative direction and building a cohesive, social-first content strategy across audiences and communities.

The ideal candidate is deeply tapped into internet culture and platform dynamics, with a strong editorial point of view and experience shaping content strategy at scale. They are comfortable operating behind the scenes, using performance insights to guide direction while staying closely connected to real-time trends and cultural moments.

In this role, you’ll collaborate closely with Brand, Product, Marketing, Comms, Legal, and Partnerships, and work in close partnership with the Social Creator and Community Manager to ensure content across channels ladders up to a clear, cohesive strategy. 

You’ll help steward Lyft’s voice, tone, and visual identity across social channels, supporting content that builds relevance, trust, and community through work that feels timely, intentional, and unmistakably Lyft. 

Responsibilities:

• Creative Lead across Social channels—defines and evolves our long-term content and creative strategy across all social platforms
• Manages LinkedIn, X, TikTok, Instagram, and Threads content output
• Ideates and executes content while overseeing Social Creator and Community Manager
• Ensures social content aligns with Lyft’s broader brand, product, and marketing priorities
• Establishes creative standards, editorial direction, and success metrics for social content
• Works in close partnership with the Social Creator to provide strategic guidance, feedback, and creative alignment
• Reviews social content through a strategic lens to ensure quality, consistency, and platform-native execution
• Guides experimentation across platforms, formats, and emerging channels
• Oversees social-first production strategy, resourcing, and prioritization without owning daily execution
• Serves as a creative partner in cross-functional conversations with Brand, Product, Marketing, Comms, Legal, and Partnerships
• Translates complex initiatives and launches into clear social content frameworks
• Helps steward a consistent voice, tone, and visual identity across all social channels
• Uses performance insights to inform long-term strategy and creative evolution
• Builds scalable systems and workflows that enable the social team to move quickly and effectively
• Leads creative collaboration with external partners, agencies, and creators
• Maintains deep, on-the-ground understanding of platform culture while staying focused on big-picture content leadership

Experience:

• 7+ years of related experience in social media marketing, community management, or digital/content marketing
• Excellent writing and operational skills (design and video editing skills a plus!)
• Strong interest in social media trends and creating conversation and content that engages, inspires, and spreads widely
• Skilled with measurement
• Proven ability to self-start, proactively build cross functional relationships, and manage your own projects/ time
• Solid interpersonal skills and enthusiasm for engaging with our social media communities
• Ability to collaborate and work effectively with various teams and functions within Lyft
• Strong project management skills
• Strong creative and design background with a high-level editorial point of view
• Deep understanding of social platforms paired with strategic, business-minded thinking

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $132,000 - $165,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.