Head of Content - B2B SaaS

Title: Head of Content(4-6 YOE) - B2B SaaS

Location: In Office, Bangalore

Type: Full-Time

About Unifize:

At Unifize, we are revolutionizing the way life science and manufacturing companies manage processes and communication to innovate. Our eQMS SaaS platform accelerates product development and process innovation.

In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.

Please review our extensive case studies and testimonials from customers, who talk about how Unifize is differentiated in the following four key areas:

1. No code process builder
2. Intuitive, chat-based collaboration
3. Low-code automation
4. Artificial Intelligence

You should also check out our medical device landing page as well, including the overview video, to get a sense of what we do.

The Role

We’re hiring a high-ownership Content Lead who thrives in B2B SaaS environments and knows how to drive business results through content. This is a strategic management role: you will own the entire content lifecycle across the funnel, lead a team of content creators, and partner closely with Marketing, Growth, and Sales stakeholders to enable high-performing campaigns and buying experiences.

This isn’t about producing generic collateral. You’ll deeply understand our ICPs, segment narratives, buyer journeys, and performance metrics—and ship content that moves the pipeline at every stage.

Responsibilities

Strategy & Planning

• Lead full-funnel content strategy across awareness to post-sale
• Align messaging to ICPs, triggers, and JTBDs through in-depth persona research
• Build editorial calendars tied to campaigns and lifecycle journeys
  

Execution & Enablement

• Drive creation of anchor assets (guides, case studies, playbooks, etc.)
• Manage content across formats: blogs, video, visual, social, and product
• Partner with Paid, Outbound, and Product Marketing for channel-specific content
  

Team & Collaboration

• Build and manage a small team of writers, designers, and video creators
• Set and maintain standards for voice, quality, and turnaround
• Be the go-to content lead for marketing, sales, product, and founders
  

 Analytics & Optimization

• Measure content performance against pipeline KPIs (MQLs, SQLs, influenced revenue)
• Optimize and repurpose top-performing content
• Regularly audit and evolve content based on gaps and performance

You're a Great Fit If You...

• Have 5–8 years in B2B SaaS content, with team leadership experience
• Think in systems and customer journeys, not just assets
• Are outcome-driven, detail-oriented, and creative problem-solvers
• Are confident collaborating with growth, product, and leadership teams
  
  

Bonus Points For

• Experience writing for technical, regulated, or enterprise audiences
• Familiarity with SEO, AI tools, HubSpot, Webflow, Descript, Loom, or GA4