Head of Consumer Insights

At McDonald’s UK & Ireland, we serve over 4 million customers every day and our success depends on understanding them better than anyone else. As Head of Consumer Insights, you’ll lead the team responsible for delivering ground breaking customer and market insights that shape our vision, strategy, and growth.

Reporting to the VP of Strategy & Insights, you’ll be a key member of the leadership team, influencing decisions across the business and ensuring the customer is at the heart of everything we do. This is a high profile role with visibility from crew to Board level, and the opportunity to shape the future of one of the UK&I’s most successful restaurant businesses.

What You’ll Be Doing:

• Define and lead the annual consumer research programme, managing a £3-4m budget and agency partners.
• Lead UK&I consumer segmentation and collaborate on the 3 year business vision and strategy.
• Drive customer-focused elements of our Plan to Win process, including franchisee engagement.
• Translate insights into clear, actionable strategies that inspire teams and influence senior stakeholders.
• Manage continuous quantitative research studies to inform recommendations.
• Coach and develop a team of 4 (including secondees), fostering growth and capability.
• Act as a customer ambassador across the business and represent UK&I within the Global Insights Leadership team.

What You’ll Need:

• 10+ years’ client-side experience in customer research, insights, and planning.
• Proven track record managing multimillion-pound research programmes.
• Experience influencing at a strategic level, including C-suite stakeholders.
• Strong storytelling skills - able to simplify complex data into actionable narratives.
• Line management experience with the ability to inspire and develop teams.
• Commercial acumen, curiosity, and a logical problem-solving mindset.
• Energy, passion, and the ability to act as a champion for the customer.

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”

#LI-Hybrid