Head of Brand, Real Estate Development

About the opportunity:

In this role, you are the editorial and brand authority for Northspyre. You are obsessed with understanding real estate developers - how they think, how they make decisions, and what they actually trust — and be adept with translating that understanding into credible, high-quality editorial output. You have a relentless focus on execution and judgment, and you are comfortable both producing work yourself and leading others to do the same.

You bring a deep understanding of market dynamics, competitive narratives, and category positioning. You are able to synthesize complex inputs - data, industry trends, operator insight, and leadership perspective - into clear points of view that earn trust with sophisticated audiences. You care deeply about quality and credibility, and you make thoughtful editorial decisions to maintain both..

As Head of Brand & Editor-in-Chief, you will build Northspyre’s media and editorial engine from the ground up. You will evolve traditional B2B marketing approaches toward a newsroom-led model rooted in credibility, insight, and real market intelligence. Your mandate is to establish Northspyre as the authoritative voice for real estate development - not through promotion, but through judgment, original thinking, and substantive editorial work.

In this role you get to:

• Own the newsroom and drive execution
• Own and operate the editorial calendar, shipping multiple pieces of content per day across formats.
• Set the pace for the function with strong organization, follow-through, and project management.
• Move ideas quickly from concept to published work without sacrificing quality.
• Act as final editor and copyeditor to ensure clarity, credibility, and consistency.
• Generate, produce, and shape authoritative content
• Consistently generate original story, format, and franchise ideas grounded in real market insight.
• Personally write, edit, and ship core editorial content tied to real estate development, capital, risk, and market dynamics.
• Set the quality bar through your own output
• Bring a steady stream of thoughtful, relevant ideas without waiting for direction or briefs.
• Build credibility through leadership and market immersion
• Lead a small, high-standards editorial team.
• Lead as a player–coach: deeply involved in the work while developing others.
• Stay deeply embedded in the real estate development market through regular conversations, networking, and relationship-building.
• Translate company strategy, proprietary data, and market signal into authoritative editorial narratives.
• Partner closely with the CEO and executive team.
• Decide what Northspyre will publish in order to maintain trust and authority.

We are looking for people who have:

• Real estate development fluency, ideally with 6–12 years of industry experience, including exposure to development, acquisitions, capital markets, or adjacent roles that require credibility with developers.
• A background that supports insight on complex development topics (e.g., development management, acquisitions, research, or real estate journalism).
• A track record of personally producing high-quality written or editorial content focused on real estate development, the built environment, capital projects, or adjacent markets (e.g., CRE, infrastructure, construction, finance, or urban economics) where judgment, taste, and point of view mattered.
• Strong copyediting instincts and an eye for clarity, structure, and precision.
• A demonstrated pattern of generating original ideas and proactively bringing them forward.
• Strong project-management skills and comfort owning a fast-moving, multi-stream content calendar.
• Experience leading or mentoring others while remaining hands-on in the work.
• A newsroom mindset - able to operate with urgency, judgment, and limited structure.
• High curiosity about real estate development as a system, with clear evidence of ongoing self-directed interest.
• Excellent written and verbal communication skills, with the ability to engage and build rapport quickly.