Head of Brand & Product Marketing

About Cantina Labs:

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future.

About the Role:

Cantina is creating a new medium for expression: lifelike AI characters that give every creator unlimited leverage and freedom. Through characters, people can extend themselves, explore new creative ideas and directions, take more risks, and communicate without the constraints of likeness or time.

As our first Head of Brand & Product Marketing, you will define how Cantina is understood—across the product, the company, and the market. Blending classic marketing communications leadership with nuanced, product-centric storytelling, you’ll own brand identity, product marketing, social presence, and content strategy, working closely with product and design to articulate what makes Cantina unique and help attract and onboard the next generation of creators.

What You’ll Do:

• Own Cantina’s marketing communications strategy including brand identity, narrative, and messaging, shaping how we look, sound, and are perceived across all public touchpoints.

• Define the product marketing lexicon, including naming, messaging, and in-app language across features and workflows.

• Lead content strategy across owned and external channels (organic/paid)—driving awareness of Cantina to creators and helping them understand how to use and be successful on the platform.

• Guide social presence, ensuring a clear, compelling point of view and consistent storytelling across platforms that reaches our target audiences.

• Partner closely with product, design, and leadership to articulate our core value propositions—both in-app and in external storefronts (website, app store).

What You’ll Bring:

• 7+ years building and leading brand, marketing, or communications functions within consumer tech, creative tools, or multifaceted consumer applications.

• A strong blend of creative and product-oriented thinking when it comes to marketing communications—able to move beyond aesthetics into clear storytelling, messaging hierarchy, and narrative structure.

• Proven ability to translate technical or abstract concepts into simple, compelling language that educates and drives adoption.

• Experience owning social and content ecosystems, with a strong sense for how to show up on modern platforms.

• Hands-on, builder mindset—comfortable operating with a lean team, collaborating with embedded and external creative resources, and scaling the function as needed.

Location:

Los Angeles, CA preferred, followed by Brooklyn, NY and San Francisco, CA. We are open to candidates anywhere in the U.S., but proximity to one of our office hubs is a plus.

Compensation:

The anticipated annual base salary range for this role is between $160,000-$240,000. This role will also be eligible for an annual bonus and equity package. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits:

• Competitive salary and generous company equity

• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina

• 42 days of paid time off, including:

  • 15 PTO days

  • 10 sick days

  • 15 company holidays

  • 2 floating holidays

• Generous parental leave & fertility support

• 401(k) retirement savings plan

• Lifestyle spending account – $500/month to use however you’d like

• Complimentary lunch and snacks for in-office employees

• One Medical membership, and more!