Head of Brand

Nextiva is redefining how businesses connect with their customers — and we believe brand is one of our most powerful strategic levers to do so. We’re looking for a Head of Brand who combines creative excellence with operational discipline — someone who can set the brand vision, shape our story, and bring it to life across every touchpoint.

This role isn’t about theory or fluff. It’s about building a high-impact, action-oriented brand engine that drives real business outcomes. The ideal candidate is a hands-on builder — a leader who can think big strategically, while also rolling up their sleeves to create, launch, and iterate.

You’ll oversee the full spectrum of brand — including creative, design, content, video, PR, and communications — and lead a multidisciplinary team of doers who thrive on momentum, storytelling, and excellence.

Key Responsibilities:

Brand Strategy & Narrative

• Define and continuously evolve Nextiva’s brand identity, positioning, and narrative, ensuring it reflects who we are, what we stand for, and why we matter.
• Develop a compelling, consistent story that connects our products, people, and customer experience into one unified brand message.
• Partner closely with the CMO and CEO to align brand direction with company strategy, ensuring brand initiatives directly support business goals.

Creative Leadership & Execution

• Lead a cross-functional team spanning design, video, content, PR and comms, driving creative excellence and cohesion across all channels.
• Foster a hands-on, action-oriented culture where ideas quickly turn into output — from campaigns to storytelling to design updates.
• Oversee all creative development to ensure high-quality, on-brand execution that reflects Nextiva’s visual and verbal standards.

Integrated Brand Ecosystem

• Create a cohesive brand experience across every touchpoint — from website and customer stories to events, social, and press.
• Ensure consistency and excellence in visual identity, tone of voice, and storytelling across all internal and external communications.
• Collaborate cross-functionally with product marketing, growth, CX, and sales to ensure brand alignment throughout the customer journey.

Awareness & Reputation Building

• Build and execute brand campaigns that drive awareness and pipeline impact, not just impressions.
• Strengthen Nextiva’s market position as a category leader in customer experience management and business communication.
• Lead PR and communications to enhance brand reputation through media, thought leadership, and strategic storytelling.

Customer Storytelling & Proof

• Make customer success stories and testimonials a core part of the brand strategy.
• Work closely with customer marketing to turn proof points into powerful narratives that demonstrate real-world impact.

Operational Discipline & Agility

• Build scalable systems and processes for brand execution — treating brand as a living system, not a one-off campaign.
  
• Drive a “doers over planners” culture focused on frequent touchpoints, constant motion, and iterative improvement.
• Manage budgets efficiently, optimizing for creativity, impact, and velocity rather than large, slow campaigns.

What You’ll Bring

• 10+ years of experience in brand marketing, creative, or communications, ideally within SaaS, tech, or high-growth environments.
• Proven experience leading and inspiring creative teams across design, content, and communications disciplines.
• Deep understanding of how to build a brand that drives measurable business outcomes — not just awareness.
• A hands-on leadership style — you’re equally comfortable shaping strategy and jumping into the work to make things happen.
• Experience developing integrated brand campaigns across digital, video, PR, and experiential channels.
• Strong storytelling and messaging skills with an eye for clarity, authenticity, and excellence.
• A “startup mindset” — resourceful, fast-moving, and execution-obsessed.
• Experience collaborating with executive teams and cross-functional partners in marketing, product, and customer success.

Why Join Nextiva

At Nextiva, we’re building more than software — we’re shaping the future of how businesses connect with their customers. You’ll join a passionate, collaborative team that values clarity, authenticity, and momentum. Here, brand is not a department — it’s a strategic engine that drives growth, alignment, and pride.

Nextiva DNA (Core Competencies)

Nextiva’s most successful team members share common traits and behaviors:

• Drives Results: Action-oriented with a passion for solving problems. They bring clarity and simplicity to ambiguous situations, challenge the status quo, and ask what can be done differently. They lead and drive change, celebrating success to build more success.
• Critical Thinker: Understands the "why" and identifies key drivers, learning from the past. They are fact-based and data-driven, forward-thinking, and see problems a few steps ahead. They provide options, recommendations, and actions, understanding risks and dependencies.
• Right Attitude: They are team-oriented, collaborative, competitive, and hate losing. They are resilient, able to bounce back from setbacks, zoom in and out, and get in the trenches to help solve important problems. They cultivate a culture of service, learning, support, and respect, caring for customers and teams.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 - 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career!  

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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