Head of Brand Marketing (m/f/x) remote

We at sevdesk

As an intuitive cloud accounting software, we empower founders, self-employed individuals, and small business owners to focus on what truly matters. Our product offers them a smart accounting tool to save time in their daily activities. As a company, we aim for excellence, continuously expand our horizons, and strive for daily improvement of our product and our daily work life. In pursuit of these goals, we rely on our strong culture, innovative spirit, and unwavering passion. In the future, we hope to count you among our dedicated team members.

Your mission

At sevdesk, we’re building Germany’s most loved accounting platform for the self-employed and microbusinesses. As our new Head of Brand Marketing you’ll take the lead in shaping a distinctive, credible, and widely known brand across Germany and Austria. 

You’ll be responsible for both brand marketing and external communications — ensuring sevdesk is top-of-mind for founders and freelancers, respected by the press and ecosystem, and clearly differentiated from a growing list of competitors. In this highly cross-functional leadership role, you’ll manage a talented team, steer key agencies, and work closely with Brand Design, Demand Gen, and Cegid Brand & Comms to drive long-term brand equity and short-term business impact. 

Here's how you'll make an impact:

• Define and evolve the sevdesk brand strategy — including positioning, messaging, and tone. 

• Own brand campaigns from brief to execution, working cross-functionally and with agencies to deliver standout creative across digital, social, and offline. 

• Lead our PR and external communications, building strong media relationships and driving thought leadership that amplifies our voice in Germany and beyond. 

• Build and develop a high-performing team across brand, comms, social, and events — and lead agency relationships to scale our impact. 

• Drive brand investment strategy, balancing proven channels (e.g. paid social, influencer, content) with new experiments and creative formats. 

• Connect brand to business impact — partner with Demand Gen, Product, and Marketing Ops to track brand health and influence on acquisition and retention. 

Your qualification

• 10+ years of experience in brand marketing and/or communications, with at least 4 years in a leadership role.

• Background in fast-paced tech, SaaS, or consumer-facing businesses — ideally product- or marketing-led environments with no sales org. 

• Experience in building brands across both digital and offline media. Also a strong understanding of the German PR and media landscape; proven success with agency management and earned media strategy. 

• Demonstrated ability to lead cross-functional brand initiatives from concept to execution. 

• Strong analytical and creative judgment — you know what makes people feel something, and what makes the numbers move. 

• Fluent German (C2) and English (C1+) with excellent written and verbal communication skills.