Head of Brand (m/f/d) - Munich or Berlin

Your daily workout

• Brand Strategy: You partner with our Lead Brand Strategist to translate vision and positioning into clear, actionable campaigns, content plans, and multi-channel brand experiences
• Leading & Scaling: You build and develop our global Content, Design, and Brand Ops teams with strong processes, KPIs, and workflows that enable high-quality, reliable delivery
• Ownership: You oversee the quality and consistency of all owned and paid brand touchpoints — with specific ownership of the EGYM website and our digital agency partnership — ensuring every channel reflects our brand, communicates our value clearly, and simplifies a complex B2B technology portfolio
• Clarity: You turn sophisticated products and services into simple, compelling, and differentiated messages that resonate across all customer segments and verticals
• Brand Consistency: You build and maintain guidelines, playbooks, and processes that safeguard brand identity, message alignment, and naming strategy across all teams and touchpoints
• Cross-Functionality: You partner with Product, Product Marketing, and Demand Generation to align messaging, campaign planning, GTMs, and creative execution — elevating EGYM’s customer, employer, and investor brand

Your fitness level

• Experience: You bring 7+ years in Senior Brand Marketing, building strong brands and teams that deliver measurable business impact
• Implementation: You have proven ability to scale systems, processes, and frameworks internationally — turning strategy into repeatable global execution
• B2B expertise: You have a deep understanding of the needs of B2B Marketing and how Brand supports Sales, Product, and GTM alignment
• Operational excellence: You bring exceptional organization, prioritization, and project management skills in a complex, fast-moving environment
• Adaptability & mindset: You have a data-driven, experimentation-oriented approach with the energy, ownership, and flexibility needed to thrive in a hybrid, international team
• Qualification: You have a Bachelor’s degree in Marketing, Advertising, Communications, or a related field and are fluent in English

Your training goal for your first 6 months

• Brand Strategy: You have fully immersed yourself in our brand strategy and understand our brand portfolio, positioning, and creative identity
• Collaboration: You have built a strong working relationship with our Lead Brand Strategist and established clear frameworks for how you collaborate
• Process Leadership: You have identified at least two design or content workflows that need improvement and proposed solutions ready for implementation
• Roadmap & Planning: You have developed a solid understanding of our annual roadmap and aligned quarterly plans across Global Marketing — including Product Marketing, Demand Generation, and Events. Ultimately, producing our quarterly roadmap for Brand for the following quarter after your start date

The equipment we provide

• Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
• Work-Life-Balance: Benefit from flexible working hours, home office possibilities, and 30 days of vacation per year
• Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
• Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
• Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance
• Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
• Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
• Subsidized Pension: Profit from our employer-subsidized pension
• Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

Contact Information