Head of Agency Sales

Mumsnet is the UK’s leading community-driven platform for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We're purpose-driven, placing the well-being of parents at the heart of everything we do and we're committed to sustainable growth, flexibility, and fostering a workplace where everyone can thrive and have fun.

Mumsnet is on a mission to help make parents' lives easier. With over 8 million monthly users, we’re one of the UK’s most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else, and we’re looking for a brilliant Agency Partner to help us grow those relationships even further.

The Role

As Head of Agency Sales, you will lead and manage Mumsnet’s agency sales team, with full accountability for team performance, pipeline health, forecasting accuracy and revenue delivery across our agency partnerships.

This is a senior management role, reporting into the CRO, with responsibility for building and scaling a high-performing team of experienced agency sales professionals. While you will maintain senior agency relationships yourself, the primary focus of the role is on leadership, performance management, commercial strategy and enabling the team to consistently exceed targets.

You will play a critical role in shaping Mumsnet’s agency-facing commercial strategy, strengthening our position across UK agency groups and ensuring we are a trusted, high-value partner to agencies and their clients.

What You’ll Be Doing

• Lead, coach and line-manage the agency sales team, setting clear expectations, priorities and performance standards.
• Own agency pipeline management and forecasting, ensuring disciplined sales processes, accurate reporting and clear accountability.
• Run regular team meetings, pipeline reviews and one-to-ones, using data and insight to drive performance improvement.
• Set and lead Mumsnet’s senior agency engagement strategy, including ownership of trading agreements and executive-level relationships across major UK agency groups and key independent agencies.
• Build, maintain and unlock senior-level relationships across major UK agency groups and key independent agencies.
• Support and lead complex negotiations, including trading agreements and strategic partnerships with agencies.
• Work closely with the CRO and wider commercial leadership to define agency strategy, targets and growth priorities.
• Collaborate with Product, Planning and Marketing teams to ensure agency propositions are compelling, differentiated and commercially effective.
• Identify opportunities to improve sales operations, tooling, reporting and analytical capability across the team.
• Represent Mumsnet externally at relevant industry events, forums and agency meetings.
• Work to embed AI in the agency sales process, delivering improvements in client understanding, relationship building and pipeline management. 

What Success Looks Like

• A well-led, motivated agency sales team with clear goals, strong morale and improving performance over time.
• Consistent delivery against agency revenue targets, supported by a healthy, high-quality forward pipeline.
• High forecast accuracy and clear visibility of performance, risks and opportunities across the agency channel.
• Strengthened senior relationships across the UK agency landscape, leading to deeper partnerships and increased commercial opportunities.
• Clear evidence that the agency sales function is operating with discipline, insight and commercial impact.
• Growing Mumsnet influence across the agency landscape through involvement in agency events, research projects and client roadshows - positioning Mumsnet as the UKs leading community platform. 
• Clear gains in productivity and revenue through the implementation of AI. 

Requirements

What We’re Looking For

• 3+ years  experience leading and managing agency sales teams within a digital publishing or social media platform. 
• Deep understanding of the UK agency ecosystem, with demonstrable senior relationships across major holding groups and independent agencies.
• A proven track record of driving revenue growth through team leadership, agency partnerships and complex commercial agreements.
• Strong operational and analytical skills, with experience managing pipelines, forecasts and sales performance data.
• Excellent communication and influencing skills, with the confidence to operate at senior agency and executive level.
• A pragmatic, commercially minded leader who combines strategic thinking with hands-on management.
• Collaborative, supportive management style with high standards and a focus on continuous improvement.
• A strong understanding of the power of community, the important role Mumsnet plays in the UK, and alignment with our values. 

Benefits

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parents’ lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we’re looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to diversity and equality (see our policy) and we think we’re second to none in the all-round support we offer to parents and carers at work (see our parental leave policies). Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment. 

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants.

Working Environment

📍 Hybrid: 2 days/week at our Kentish Town office (although it’s possible to do more office days if it suits you).

Benefits

☀️ Buy More Holiday Scheme

Sometimes 25 days just isn’t enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.

🚲 Cycle2Work Scheme*

Fresh air, exercise, and no more cramped commutes? Sign us up. Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work (or just around the park).

📈 EMI Share Options Scheme (After 12 Months)

After a year with us, you’ll have the chance to own a piece of what we’re building together through our EMI share options scheme. Because when we grow, you should benefit too.

🫶🏼 Employee Assistance Programme

Life isn’t always smooth sailing, and that’s why we offer confidential support whenever you need it—whether it’s advice, counseling, or just someone to chat to. 

🪙 Mumsnet Workplace Pension Scheme

Thinking about your future? We contribute to your pension to help you build financial security for later on. Retirement may seem far away, but it’s never too early to plan.

🚗 Electric Vehicle Scheme*

Go green and get behind the wheel of an electric car at a more affordable rate. Better for the planet, better for your wallet, and let’s be honest—EVs are just really fun to drive.

📗 Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time

We believe learning should be part of your job, not an afterthought. That’s why we provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.

🛍️ Leisure & Retail Perks via Perkbox

Who doesn’t love a good discount? With Perkbox, you get exclusive deals on everything from gym memberships to your favorite high-street brands. Treat yourself!

👩🏽‍⚕️ BUPA Private Medical or Dental Cover*

Your health matters, full stop. We offer private medical cover through BUPA, so you can access the care you need, when you need it. 

🍼 Enhanced Parental Leave

Welcoming a new addition to the family is a big moment, and we want to support you every step of the way. Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days—because family comes first.

🧘🏽 Wellness Benefits (Daily Workouts & Meditations via Perkbox)

A healthy mind and body make for a happy team. Whether it’s a quick morning workout or a lunchtime meditation session, Perkbox gives you access to wellness resources to keep you feeling your best.

🍕 Monthly Team Social Events

Great teams are built on great connections. Once a month, we get together for a social event—whether that’s a meal, an activity, or just an excuse to get together and have fun.

💸 Annual Team Bonus Opportunities

When we do well, so do you. We offer annual bonus opportunities based on team performance, because success is always better when it’s shared.

*Eligible upon successful completion of probationary period

Where we are

We are in the office on Wednesdays and Thursdays, and are based in sunny Kentish Town,  where you’re never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.

Want to know more

Check out - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.