Head of Affiliates

ABOUT THE ROLE

The Head of Affiliates will lead the global affiliate channel across all markets, with full ownership of its P&L. This role is responsible for building and scaling a high-performing team, driving sustainable growth, and guiding the evolution of the affiliate model in a sector undergoing rapid transformation.
The ideal candidate combines strong commercial leadership, deep analytical capabilities, and a global perspective, with the ability to turn complex market dynamics into clear strategic actions.

YOU WILL BE RESPONSIBLE FOR:

Strategic Leadership & Performance

• Lead the global affiliate channel with full accountability for revenue, profitability, and strategic direction.
• Define and communicate a long-term vision for the department, ensuring strong alignment with business objectives.
• Provide clear guidance on deal models and commercial strategies in a fast-changing landscape, ensuring competitiveness and market readiness.
• Drive continuous improvement of KPIs, dashboards, and performance frameworks to support decision-making and resource allocation.

Team Leadership

• Manage a large and diverse team (13–15 FTE + dotted-line reports), ensuring high standards of execution, collaboration, and professional growth.
• Build a culture of accountability, ownership, and speed, enabling teams to operate effectively across office-based and remote setups.
• Support the integration of a “cluster-first” mindset, enabling consistent execution across different geographies.

Commercial & Operational Excellence

• Oversee all affiliate deal structures (CPA, Hybrid, RevShare, media buy, PPC, influencer, networks), and drive innovation by incorporating new partnership models when needed.
• Lead negotiations with strategic partners, ensuring optimal commercial outcomes and long-term sustainability.
• Guide market teams in forecasting, budgeting, and performance optimization across all regions.

Cross-Functional Collaboration

• Collaborate closely with Country Teams, Brand, Paid Media, Product, BI, and Compliance to align affiliate performance with broader marketing and business priorities.
• Ensure that cross-department processes are data-driven, business-oriented, and scalable.

Governance & Compliance

• Oversee the correct application of attribution, compliance, and internal governance processes, ensuring they are followed consistently and pragmatically.
• Promote a clear understanding of regulatory environments across markets and ensure affiliate activity complies with all business and legal requirements.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• 7–10+ years in affiliate marketing within the iGaming industry, covering multiple regions and portfolio sizes.
• Proven track record in managing multimillion-euro budgets and delivering revenue growth.
• Strong commercial and sales experience, with the ability to negotiate complex deals and manage high-value portfolios.
• Experience leading medium-to-large teams across international markets.
• Solid understanding of attribution logic, performance metrics, and the dynamics of regulated environments.

Technical Skills

• Advanced proficiency in Excel and data analysis.
• Experience with affiliate management systems (e.g., NetRefer or similar).
• Familiarity with analytics and BI tools (GA4, Tableau/Power BI).
• Strong quantitative skills for KPI modeling, forecasting, and performance evaluation.

Leadership Capabilities

• High accountability and strong ownership mindset.
• Ability to navigate ambiguity in fast-moving markets.
• Strength in coaching, motivating, and growing teams at different seniority levels.
• Resilience and adaptability in a rapidly evolving industry landscape.

WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
• Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
• And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**