Head of Affiliates

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays.

At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain - they build connection, opportunity, and pride across the communities we serve.

We are at an inflection point. Our affiliate channel has grown significantly across multiple African markets, and we now need a Senior Commercial Leader to own it, someone who can set strategy, negotiate high-value partnerships, manage a growing team, and build scalable programs in new markets from scratch. This is not a coordinator role or a channel manager role. This is a builder's role with full commercial ownership. You will report directly to the Head of Acquisition and have two affiliate specialists as direct reports from day one.

If you have deep affiliate expertise, a commercial mindset, multi-territory experience, and you want to be the person who defines how a major pan-African gaming group does affiliate marketing, this is the role for you.

What You'll Do

Own the strategy

• Define and execute KingMakers' pan-African affiliate strategy, aligned to group acquisition and profitability objectives.
• Lead go-to-market for new market launches, including Zambia and future territories: building scalable programs from scratch.
• Own affiliate budgets and channel-level performance across all live and future markets.

Drive commercial outcomes

• Design, negotiate and optimize commercial models including Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures aligned to LTV, CAC and margin targets.
• Negotiate and close high-value, strategic tier-1 affiliate partnerships.
• Work autonomously to structure and approve deals, escalating only where legal or structural nuances require input.

Lead the team

• Manage, coach and develop two affiliate specialists (one in Nigeria, one in South Africa) helping them execute the strategy across their respective markets.
• Build a high-performance team culture with clear KPI ownership and accountability.
• Hire additional affiliate talent as the program scales.

Operate with rigor

• Establish best-in-class onboarding, reporting, tracking and operational processes.
• Drive data-led decision-making across acquisition volumes, ROI, CAC, LTV and contribution margin.
• Own and optimize the group's affiliate platform, influencing the product roadmap where required.
• Ensure regulatory compliance across markets in partnership with Legal and Compliance.
• Represent KingMakers at pan-African and international affiliate conferences and industry events.

Requirements

What We're Looking For

Experience

• 8-10+ years in affiliate marketing, ideally within iGaming or multi-territory sports betting.
• Proven track record managing affiliate programs across multiple markets simultaneously: one size does not fit all, and you know it.
• Experience at a multi-territory operator (if you come from the industry is a strong advantage)
• You understand consolidated commercial arrangements and group-level affiliate relationships.
• Experience owning budgets and channel-level performance targets.
• Experience building and leading affiliate teams across jurisdictions.

Commercial and analytical skills

• Deep expertise in affiliate commercial models: Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures.
• Strong negotiation skills with a track record of closing complex, high-value commercial agreements.
• Data-driven decision-maker with strong financial acumen: you live in the numbers and you know how to report them up.
• Ability to align commercial structures to long-term LTV, CAC and margin objectives.

Leadership and personality

• A roll-up-your-sleeves leader: you get into the detail with your team until they don't need you to anymore.
• Proactive communicator: you identify issues before they're raised, come with solutions, and give stakeholders the 'why' behind the numbers.
• Autonomous decision-maker: you know what good looks like, you move with speed, and you escalate selectively.
• High commercial gravitas: you can hold the room with a tier-1 partner and represent KingMakers credibly at an international conference.
• Entrepreneurial mindset: you're comfortable with ambiguity, emerging markets, and building where the infrastructure isn't perfect.
• Willingness to travel for key conferences and partner engagement.

How We Measure Success

At 6 months

• Contribution from affiliates to first-time bettors is growing across Nigeria and South Africa.
• Existing affiliate deals have been reviewed and restructured where needed.
• New partnerships have been activated using your existing network.
• The two affiliate specialists are performing with clear KPI ownership and direction.

At 12 months

• Affiliate contribution is solid and growing across all live markets.
• The Zambia program is launched and active.
• At least one additional market is in progress.
• The team is stable, motivated and retained, they are the face of each affiliate program in their market.

Benefits

• Flexible Work: Hybrid model and flexible hours, giving you the freedom to collaborate in the office or focus remotely.

• Health & Wellness: Private health insurance and wellness benefits to keep you feeling your best.
• Retirement & Group Risk: Joint contributions to your Retirement Annuity (RA) and Group Risk Fund to secure your future (South Africa hub).
• Stress-Free Parking: Safe, convenient parking so your day starts smooth.
• Team Activities: Regular events to connect, collaborate, and have fun with your colleagues.
• Office Perks: Free snacks, coffee, and a welcoming environment to keep you energized.
• Performance Bonuses: Discretionary rewards recognizing your contributions and impact.*

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.