Head of Admissions & Sales

TLDR

Lead enrollment operations and sales strategy for a rapidly scaling e-learning platform while optimizing processes and building a high-performing team.

About the Role

Our client, a rapidly scaling e‑learning platform, is seeking a dynamic and strategic Head of Admissions & Sales to lead their enrollment operations, sales strategy, and revenue growth initiatives. This leader will oversee the full admissions funnel—from lead generation to enrollment conversion—while building a high‑performing team and optimizing processes for scale.

This is a pivotal role for someone who understands the intersection of education, sales, and customer experience, and thrives in a fast‑paced digital learning environment.

Key Responsibilities

Sales Leadership & Revenue Growth

  • Develop and execute sales strategies to meet and exceed enrollment and revenue targets.
  • Build, manage, and mentor a high‑performing admissions and sales team.
  • Monitor KPIs, conversion metrics, and pipeline performance to drive continuous improvement.
  • Identify new market opportunities and partnerships to expand student acquisition channels.

Admissions Strategy & Operations

  • Oversee the entire admissions lifecycle—from inquiry to enrollment.
  • Implement efficient processes, scripts, and workflows to improve conversion rates.
  • Ensure timely follow‑ups, high‑quality student interactions, and a seamless admissions experience.
  • Collaborate with academic and product teams to align admissions messaging with program offerings.

Data‑Driven Decision Making

  • Use CRM and analytics tools to track performance, forecast enrollments, and optimize funnel efficiency.
  • Analyze student behavior, lead quality, and market trends to refine targeting strategies.
  • Present insights and performance reports to senior leadership.

Cross‑Functional Collaboration

  • Partner with marketing to align campaigns with admissions goals and improve lead quality.
  • Work with student success teams to ensure smooth onboarding and retention.
  • Collaborate with product and curriculum teams to understand program value propositions.

Customer Experience & Brand Representation

  • Ensure the admissions team delivers a consultative, student‑centric experience.
  • Maintain high standards of professionalism, empathy, and service quality.
  • Represent the brand at events, webinars, and partner engagements.

Requirements

Required

  • 6–10+ years of experience in sales, admissions, or enrollment management—preferably in e‑learning, EdTech, higher education, or training services.
  • Proven track record of meeting or exceeding sales/enrollment targets.
  • Strong leadership experience managing and scaling teams.
  • Expertise with CRM systems (HubSpot, Salesforce, Zoho, etc.).
  • Excellent communication, negotiation, and presentation skills.

Preferred

  • Experience in a high‑growth startup or digital education environment.
  • Understanding of online learning models, student personas, and digital acquisition funnels.
  • Ability to build scalable processes and implement automation tools.
  • Data‑driven mindset with strong analytical and forecasting skills.

Key Competencies

  • Strategic thinker with strong execution capability.
  • High emotional intelligence and customer‑centric mindset.
  • Strong organizational and operational leadership.
  • Ability to thrive in a fast‑paced, evolving environment.
  • Results‑oriented with a passion for education and learner success.

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