Head of Activation

AI overview

Drive impactful activation strategies through collaborations, sponsorships, and effective project management to enhance brand visibility and customer loyalty.

Develop and oversee activation plans, including events and offline promotions, ensuring alignment with the brand-communication, marketing strategy, and campaign objectives.
Collaborate with internal teams and external partners to execute structured in-store branding initiatives that enhance brand visibility.
Lead sponsorships and events, ensuring all campaigns align with the company’s business metrics and strategic goals.
Lead building and acquiring new partnerships, create the partnership business proposal, and propose also measure business impact to higher management and stakeholders.
Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
Plan and execute standardized offline channel experiences, maintaining brand consistency across various touchpoints such as billboards, banners, leaflets, booths, and uniforms to maximize in-store conversions and customer loyalty.
Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts.
Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
Oversee the production and distribution of marketing materials to support brand initiatives.
Develop and implement standard operating procedures (SOPs) to ensure consistent execution and compliance.
Create and supervise in-store POP merchandising, ensuring effective placement and execution.

8+ years of experience in marketing, with a focus on offline events, branding, marketing communication, and marketing materials management.
A background in fintech is a plus.
Proficient in English.
Skilled in creating documents, tables, and presentations.
Experienced in leading a team.
Strong communication skills.
Capable of preparing high-level reports.
Strategic in planning and analysis.
Experienced in budgeting.