GTM Specialist

Devsinc is looking to hire a GTM Specialist to build and scale a high-deliverability, compliant outbound email engine that consistently generates Sales-Qualified Discovery Calls, qualified pipeline, and revenue (not vanity metrics) from Mid-Market and Enterprise accounts.

This role will own the operating system behind outbound email, spanning target segmentation → message–market fit → deliverability → sequencing → analytics → continuous optimization. The scope includes both strategy and hands-on execution, covering ICP definition and segmentation, persona-based messaging, data sourcing and enrichment, outbound email infrastructure and deliverability, multi-touch sequencing, experimentation, and performance reporting.

You will partner closely with Outbound SDR/BDR teams, Account Executives, Marketing, RevOps, and Delivery/Practice leads to ensure outbound execution is tightly aligned with GTM priorities, service offerings, and revenue goals.

Responsibilities:

What You Will Own

• Own ICP definition, account tiering (Tier 1 ABM → Tier 3 scale), and segmentation across industry, company size, tech stack, geography, and buying triggers to drive targeted outbound plays.
• Develop and refine persona-specific messaging and offers aligned to Devsinc’s competencies, proof points, and service offerings, ensuring relevance and conversion across decision-makers.
• Own outbound email infrastructure and deliverability at scale, including sending domains, mailboxes, authentication (SPF, DKIM, DMARC), warm-up processes, and ongoing sending hygiene to maintain strong sender reputation.
• Design, operate, and optimize multi-channel outbound sequences (email, LinkedIn, and optional phone) that consistently move prospects toward Sales-Qualified Discovery Calls.
• Own performance measurement and optimization, including dashboards, weekly reporting, and a structured experimentation backlog focused on improving conversion rates, meeting quality, show rates, and AE acceptance.

GTM Segmentation & Targeting

• Build and execute outbound GTM strategies for high-growth verticals including Healthcare & HealthTech, Retail/eCommerce/CPG, FinTech & Financial Services, Real Estate & PropTech, Energy/Oil & Gas, Transportation/Travel/Airlines, Automotive/Manufacturing, and Logistics & Supply Chain.
• Define Mid-Market vs Enterprise account lists and determine outreach intensity by tier.
• Identify and operationalize buying triggers and intent signals such as hiring trends, funding events, technology migrations, compliance needs, platform changes, and seasonal demand into segmented outbound plays.

Messaging & Sequence Architecture

• Create persona-specific messaging for C-suite, VP/Director, Product/Engineering, IT/Security, RevOps, and Commercial stakeholders.
• Design and document multi-touch outbound sequences including first-touch, follow-ups, bump emails, breakup emails, and referral patterns—optimized for meeting bookings and show rates.
• Build scalable playbooks and templates across verticals and offerings including AI, Shopify, Salesforce, Dynamics 365, Cybersecurity, Staff Augmentation, Mobile/Web Development, Bespoke Software, and Partner Alliances.

Data, Enrichment & CRM Integrity

• Source, enrich, and validate account and contact data while maintaining suppression lists to protect sender reputation.
• Own segmentation fields including industry, revenue, employee count, tech stack, geography, persona, intent, last-touch, and lifecycle stage, ensuring strong CRM hygiene and data integrity.
• Partner with RevOps to ensure reliable routing, deduplication, and consistent lifecycle definitions across the funnel.

Email Infrastructure, Deliverability and Compliance

• Set up and manage outbound email infrastructure at scale, including sending domains, inbox rotation, SPF/DKIM/DMARC authentication, warm-up protocols, throttling, and reputation monitoring.
• Continuously improve inbox placement by managing bounce rates, spam complaints, content and formatting hygiene, and sending behavior.
• Ensure outbound processes adhere to email and data privacy regulations, including opt-out handling and truthful headers and subject lines.
• Document SOPs and operational standards to support scale, including domain setup, warm-up playbooks, QA checklists, and incident response procedures.

Experimentation, Optimization & Reporting

• Run structured A/B and multivariate experiments across subject lines, copy, offers, CTAs, personalization depth, timing, and cadence.
• Use cohort and segmentation analysis to identify what works by vertical, persona, and offer—doubling down on winners and deprecating underperformers.
• Build and maintain dashboards using Salesforce or HubSpot with Power BI (or equivalent) covering deliverability health, engagement, replies, meetings booked/held, SQL rate, pipeline created, and revenue influenced.
• Provide weekly insights and recommendations to leadership on performance, learnings, and next-step priorities.

Tech Stack & Tools (Experience with One or More)

• CRM & Reporting: Salesforce, HubSpot, Power BI (or similar BI/analytics platforms).
• Data & Enrichment: Apollo, Clay, and comparable data, intent, and enrichment tools.
• Email & Sales Engagement: Instantly, Smartlead, Outreach, Salesloft, Mailchimp, Klaviyo, ActiveCampaign, Salesforce Marketing Cloud Account Engagement (Pardot).
• Social Outbound: LinkedIn Sales Navigator, Dripify, HeyReach.

What Success Looks Like (Measured on Outcomes)

• A predictable cadence of Sales-Qualified Discovery Calls from Mid-Market and Enterprise accounts with strong show rates and AE acceptance.
• Sustained deliverability health at scale, including low bounce and spam complaint rates and stable sender reputation.
• Qualified pipeline and revenue influence directly attributable to outbound email plays and GTM segments.
• A repeatable experimentation and optimization system with documented learnings and continuous improvement to conversion rates and meeting quality.

Requirements

• Bachelor’s degree in Business, Sales, or a related field (preferred).
• 2 to 5 years of experience in GTM, outbound strategy, growth, or sales development operations, preferably within B2B SaaS or IT services.
• Proven success generating qualified meetings, pipeline, and revenue via cold email for Mid-Market and Enterprise segments.
• Hands-on experience running high-volume outbound campaigns (250k–500k+ emails/month) while maintaining strong deliverability and compliance.
• Strong understanding of ICP segmentation, funnels, and account-based strategy (ABM).
• Excellent copywriting, analytical, and cross-functional collaboration skills.

Preferred Qualifications

• Experience targeting North American, UK, Europe, and MENA markets.
• Deep familiarity with cold email deliverability and compliance, including SPF, DKIM, DMARC, list hygiene, warm-up protocols, and inbox placement monitoring.
• Experience selling or marketing technical services such as AI, digital transformation, cloud, cybersecurity, platform engineering, or staff augmentation.
• Experience building playbooks, SOPs, and enablement frameworks for SDR teams.

Behavioral & Cultural Expectations

• Proactive Growth Mindset – self-driven, persistent, and comfortable initiating conversations with high-value prospects.
• Operational Discipline – highly organized with strong time management, disciplined CRM hygiene, and close attention to detail.
• Outcome-Focused – motivated by measurable results, clear KPIs, and revenue impact rather than activity or vanity metrics.
• Resilient & Composed – able to handle objections, rejection, and the pace of high-volume outbound execution.
• Technically Adaptable – quick to learn and adopt new tools, workflows, and outbound technologies.
• Continuous Learner – eager to experiment, improve, and grow into senior GTM or revenue leadership roles.

What to Include in Your Application

• A 1-page outbound case study with metrics (volume, deliverability, reply rate, meetings held, SQL/Opp conversion, pipeline and revenue impact).
• One outbound sequence example you’ve written (redacted is acceptable).
• A list of tools used and your role (strategy, operations, execution).