GTM Marketing Lead (UK)

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. 

We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.

Responsibilities

• Spearhead marketing strategy for a new betting product launch in UK

• Build out and manage network of creator partnerships to drive adoption of the product

• Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels

• Own localization strategy: messaging, creatives, and cultural relevance for UK audiences

• Partner closely with product, growth, and compliance teams

• Track performance metrics and optimize campaigns

• Manage agencies, contractors, and external partners as needed

Requirements

• 5–7 years of marketing experience, ideally in betting space

• Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape

• Proven experience launching or scaling a consumer product in UK

• Strong background in performance marketing, influencer/affiliate marketing, or growth

• Data-driven mindset with experience using analytics and attribution tools

Nice to Have

• Experience with sportsbook or iGaming launches

• Existing network of UK creators, affiliates, or media partners

• Startup or high-growth environment experience
  

What we offer

• Opportunity to lead a high-impact product launch 

• Ownership over marketing strategy in one of the world’s largest betting markets

• Competitive compensation with upside

• Comprehensive health benefits covering medical, dental, and vision

• Life and disability insurance

• Paid parental leave

• A supportive, fun, and kind team dedicated to your success