GTM Manager for AI CoE

• Define and refine target ICPs for AI solutions with the AI Competence Center
• Prioritise focus segments and deprioritise non-strategic ones
• Validate ICP assumptions using market feedback and deal data
• Shape outcome-oriented AI service offers aligned to buyer problems
• Develop clear positioning and messaging for priority ICPs
• Test GTM hypotheses through outbound, social selling, and targeted content
• Collect and analyse feedback from outreach and sales conversations
• Translate learnings into recommendations on scaling or adjusting offers
• Track GTM progress with clear documentation and metrics
• Create high-impact GTM assets, messaging frameworks, and case studies

• 5+ years in marketing or GTM roles for B2B services or consulting
• Experience with market and buyer research, ICP definition, and deal analysis
• Proven ability to translate technical capabilities into outcome-based offers
• Practical experience running outbound motions and lead generation collaboration
• Experience testing ideas in the market and making evidence-based decisions
• Strong writing skills for POVs, offer descriptions, and outreach messaging
• Cross-functional collaboration with marketing, sales, and delivery teams
• Upper-Intermediate English or higher
• Ability to prioritise, make trade-offs, and operate with high ownership

WILL BE A PLUS

• Experience with AI, data, or complex engineering services
• Familiarity with CRM systems and pipeline analysis
• Background in mid-size or scaling organisations
• Experience with time-boxed initiatives and clear go/no-go decisions

PERSONAL PROFILE

• Strategic thinker with strong execution skills
• Highly self-driven and ownership-oriented
• Excellent communicator and collaborator
• Adaptable to fast-changing market conditions