GTM Engineer

About the Job Opportunity

The Go-to-Market (GTM) Engineer plays a critical role in architecting, optimizing, and scaling PartsSource’s commercial technology ecosystem across Marketing, Sales, and Customer Success. This role blends systems thinking, hands-on execution, and business acumen to ensure GTM tools, data, automation, and AI work together to drive measurable revenue impact. You will own the reliability, governance, and performance of the GTM stack while partnering cross-functionally to improve efficiency, insight, and growth outcomes.

What You’ll Do

GTM Technology Architecture & Optimization

• Own end-to-end GTM stack design across CRM, marketing automation, analytics, and CS systems

• Evaluate tools for adoption, ROI, cost efficiency, and risk reduction

• Identify redundancies, gaps, and technical debt; lead consolidation or replacement initiatives

• Establish documentation, standards, and scalable system architectures

Data, Signal & Intent Orchestration

• Design and implement enrichment and signal workflows across firmographic, technographic, and intent data

• Build CRM-ready objects and actionable segments using orchestration tools (e.g., Clay or similar)

• Define data quality standards, governance models, and ROI measurement frameworks

• Ensure signal-driven workflows improve funnel conversion without adding noise

AI-Enabled Commercial Operations

• Identify and deploy AI use cases across attribution, lead scoring, forecasting, and next-best-action workflows

• Implement LLM-powered automation and agentic workflows to improve GTM productivity

• Establish AI governance guardrails related to data access, privacy, and compliance

• Measure adoption and business impact of AI-enabled capabilities

Delivery, Enablement & Measurement

• Lead GTM initiatives from requirements through rollout, training, and adoption measurement

• Partner with IT, Security, and Data teams to ensure scalability and compliance

• Build dashboards and reporting for funnel performance, lifecycle metrics, and tool effectiveness

• Enable GTM teams with reliable systems, clean data, and actionable insights

What You’ll Bring

Your Background

• 4+ years in GTM systems, revenue operations, sales/marketing operations, or business systems roles

• Hands-on experience integrating CRM, marketing automation, analytics, and CS platforms

• Experience with enrichment, orchestration, and intent tooling (e.g., Clay, ZoomInfo, 6sense, Demandbase, Bombora)

• Experience designing LLM orchestration, automation workflows, and AI-enabled use cases

• Strong understanding of data flows, APIs/iPaaS, attribution models, and funnel metrics

• Healthcare, B2B SaaS, or PE-backed growth environment experience preferred

Who We Want to Meet

• Act Like an Owner – Accountability & Execution: You take ownership of GTM systems and deliver reliable, scalable outcomes.

• Serve with Purpose – Business Impact: You connect GTM infrastructure decisions to measurable revenue and efficiency gains.

• Adapt to Thrive – Managing Ambiguity: You stay effective while priorities, tools, and requirements evolve.

• Collaborate to Win – Influence & Communication: You align Sales, Marketing, CS, IT, and Data partners around shared outcomes.

• Challenge the Status Quo – Data-Informed Decision Making: You use data and experimentation to improve how GTM operates.