GTM Engineer

About Baselane Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more. We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios. We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, Affirm, Shopify, Jobber, RazorPay, and more. Learn more at baselane.com. About the Role We’re hiring a GTM Engineer to own the implementation, integration, and ongoing operation of Baselane’s go-to-market engine. This role sits at the intersection of business and technology and is focused on making GTM systems actually work - reliably, efficiently, and at scale. You’ll be hands-on building and maintaining tools like our CRM and lifecycle systems, wiring integrations, troubleshooting issues when things break, and continuously improving workflows to reduce manual effort and operational friction. You’ll use modern tooling and AI to move faster, automate workflows, and increase leverage across GTM systems. Functional teams define the business need; you own how it gets built and kept running. This is a highly cross-functional role with real ownership and autonomy. If you enjoy building systems, cleaning up complexity, and being the person who makes things work end to end, this role is for you. Responsibilities

Own the implementation and ongoing operation of Baselane’s go-to-market tooling

Improve and harden systems by removing one-off logic or reducing overlaps

Build automations for workflows, leveraging AI to increase speed and efficiency

Work cross-functionally with Sales, Marketing, Product, Support and Engineering to turn defined needs into functional, scalable systems

Troubleshoot and resolve issues when GTM tools or integrations break

Must Have

3+ years experience in GTM systems, internal tooling, or similar roles at a tech startup

Hands-on experience implementing and maintaining business tools (e.g., CRM, lifecycle)

Strong technical fluency for a non-engineer: comfortable working with APIs, webhooks, event schemas, and integrations

Experience building automations that reduce manual work and operational friction, ideally using a robust AI toolkit (e.g., claude, n8n)

Highly organized, with the ability to manage multiple workstreams and operate from a prioritized backlog in a fast-paced environment

Clear communicator who can explain technical trade-offs and constraints to non-technical stakeholders

Nice to Have

Prior experience standing up a CRM

Light coding or scripting ability

Familiarity with Segment (Twilio)

Benefits & Perks

Competitive compensation

Equity - Ownership in what we are building!

Healthcare Benefits through Canada Life

Life Insurance and Disability Coverage

Generous time off

Flexible working location

Remote working stipend to set up a home office 

Regular social events