GTM Consultant

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.  What You'll Do

Own the commercial strategy for Mexico: identify target accounts, build pipeline, and close initial deals across agencies, advertisers, and media companies

Take a consultative approach to sales — educate the market on Samba's data, measurement, and audience solutions while adapting value propositions to local needs

Develop and execute account plans for key prospects, manage the full sales cycle from prospecting through close, and maintain accurate forecasting

Identify, evaluate, and negotiate strategic partnerships with local broadcasters, OEMs, data providers, platforms, and technology partners critical to Samba's Mexico infrastructure

Map the Mexican media, advertising, and data ecosystem — understand who the key players are, where the opportunities lie, and what partnerships unlock scale

Serve as the technical point of contact for prospects and partners — scope integrations, troubleshoot implementation questions, and translate Samba's product capabilities into client-specific solutions

Provide technical pre-sales support: run product demos, respond to RFIs/RFPs, and build proof-of-concept solutions that demonstrate value

Develop a comprehensive Mexico market entry strategy encompassing regulatory landscape, competitive positioning, data privacy compliance, partnership requirements, and revenue projections

Build the operational foundation for Samba's Mexico presence — define processes, reporting cadences, and success metrics

Provide regular market updates and strategic recommendations to Samba's international and executive leadership

Who You Are

Entrepreneurial builder with 10+ years of commercial experience in ad tech, media, data, or SaaS — with a proven track record of launching products, entering new markets, and closing deals in Mexico or broader Latin America

Commercially sharp and strategically minded: you've built pipeline, closed deals, and thought beyond quota to build something new, whether through a consulting, market entry, or strategic commercial background

Technically fluent: you understand APIs, data integrations, programmatic ecosystems, and measurement methodologies well enough to hold your own in technical conversations and troubleshoot client implementations

Deeply networked across the Mexican ecosystem: established relationships with agencies, broadcasters, platforms, and advertisers, including major holding companies such as Publicis, WPP, Omnicom, Dentsu, Havas, and IPG

Knowledgeable about the Mexican media and data landscape: including the television ecosystem (broadcasters, OTT, pay TV, ACR/smart TV), audience data, cross-screen measurement, and data privacy regulations (LFPDPPP)

Bilingual: native or professional fluency in both Spanish and English is required

Self-directed and cross-functional: you operate with significant autonomy, set your own priorities, and collaborate effectively across sales, product, engineering, legal, and marketing, often across time zones

Comfortable at the executive level: confident presenting to C-suite buyers and navigating complex, enterprise-level negotiations

MBA or equivalent advanced degree from a top-tier program