PayJoy
Growth Senior Manager
TLDR
Lead PayJoy’s digital acquisition strategy by optimizing performance marketing and funnel processes across key Latin American markets, ensuring sustainable growth and strong portfolio performance.
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
Responsibilities
Own the DTC acquisition strategy and execution across paid and owned channels (Google, Meta, TikTok, OEMs, affiliates), driving scalable and efficient customer growth
Plan, launch, and optimize campaigns across multiple markets, testing creatives, audiences, and bidding strategies to maximize ROI and minimize CAC
Analyze performance using cohort-based metrics (LTV, CAC, payback, repayment), generating actionable insights and recommendations for continuous improvement
Partner closely with Risk and Analytics teams to ensure acquisition quality and alignment with credit performance metrics such as approval rate, delinquency, and repayment
Lead structured experimentation across the funnel, including creatives, landing pages, onboarding flows, and targeting strategies to improve conversion rates
Collaborate with Product and Engineering teams to enhance tracking, attribution, and measurement frameworks across digital channels
Develop localized growth strategies by market, adapting channels, messaging, and user journeys to country-specific dynamics
Contribute to PayJoy’s global growth playbook by sharing insights, best practices, and learnings across regions
Qualifications
Bachelor’s degree in Business, Engineering, Economics, Marketing, or related fields
6–9 years of experience in growth, performance marketing, or digital acquisition roles, preferably in fintech, lending, or high-growth tech companies
Proven experience managing large-scale performance marketing campaigns with clear accountability on CAC, LTV, and ROI
Strong understanding of unit economics and how acquisition impacts portfolio performance and profitability
Hands-on experience with platforms such as Google Ads, Meta, TikTok, and attribution tools like AppsFlyer, Adjust, or similar
Experience working across multiple countries or emerging markets (LatAm preferred: Mexico, Brazil, Colombia)
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
Experience collaborating with cross-functional teams including Risk, Product, Analytics, and Finance
Self-starter with strong ownership, curiosity, and a bias for action
Benefits
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Life insurance.
Phone finance, Headphone, home office equipment and wellness perks.
30 days of Christmas bonus.
20 days paid Vacation.
50% Vacation premium.
13% Saving funds.
$2,000 MXN monthly grocery coupons.
$2,000 USD annual Co-working Travel perk.
$2,000 USD annual Professional Development perk.
Plan, launch, and optimize campaigns across multiple markets, testing creatives, audiences, and bidding strategies to maximize ROI and minimize CAC
Analyze performance using cohort-based metrics (LTV, CAC, payback, repayment), generating actionable insights and recommendations for continuous improvement
Partner closely with Risk and Analytics teams to ensure acquisition quality and alignment with credit performance metrics such as approval rate, delinquency, and repayment
Lead structured experimentation across the funnel, including creatives, landing pages, onboarding flows, and targeting strategies to improve conversion rates
Collaborate with Product and Engineering teams to enhance tracking, attribution, and measurement frameworks across digital channels
Develop localized growth strategies by market, adapting channels, messaging, and user journeys to country-specific dynamics
Contribute to PayJoy’s global growth playbook by sharing insights, best practices, and learnings across regions
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Benefits
Health Insurance
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Professional development perk
$2,000 USD annual Professional Development perk.
Paid Time Off
20 days paid Vacation.
PayJoy is a credit provider focused on empowering under-served customers in emerging markets to achieve financial stability. Our patented secured credit technology opens the door for these individuals to access credit systems through innovative point-of-sale financing and credit cards. By leveraging machine learning and data science, we help our customers thrive as micro-entrepreneurs and navigate economic challenges effectively.
- Founded
- Founded 2015
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
- Total raised
- $86M raised
Senior Manager