Job Description
Growth Product Manager
Who we are
Verona is an authenticated matchmaking community designed exclusively for the modern, global Indian. We’re on a mission to foster fulfilling partnerships that last lifetimes. In a country where dating app disillusionment abounds, Verona makes the matchmaking process delightful—and effective.
Verona was founded by two serial entrepreneurs Mr. Poshak Agrawal and Mr. Rahul Subramaniam, and backed by some of the biggest names in global technology, such as Mr. Michael Novogratz (ex-Fortress Investment Group, CEO of Galaxy Group Investments) & Mr. Rishi Jaitly (ex-Twitter CEO for Asia, Middle East, and Africa).
Security and Science make the basis of Verona where before matchmaking there will be Fintech-grade authentication to ensure fraud detection. Through a deep appreciation for the science of compatibility, with Verona, we will be using AI for matchmaking based on an individual's core & shared values.
The 3 S’s of Verona - Standards, Security, and Science
Role Brief
The Growth Product Manager will be responsible for driving user acquisition, engagement, retention, and monetization strategies. This role bridges the gap between growth marketing, product development, and data analytics to optimize user journeys and maximize growth across the funnel. You will take a lead role in identifying opportunities, driving experiments, and scaling successful initiatives that fuel Verona's growth.
As a key member of the product team, the Growth Product Manager will work closely with cross-functional teams including marketing, engineering, design, and data science to accelerate growth through innovative product strategies.
Key Responsibilities:
Growth Strategy and Execution:
- Develop, execute, and optimize growth strategies focused on user acquisition, activation, retention, and monetization across both paid and organic channels.
- Lead initiatives that enhance product virality, onboarding, and user engagement while constantly optimizing the user journey.
- Partner with marketing teams to conceptualize and implement growth experiments, using a data-driven approach to test hypotheses and scale successful initiatives.
- Identify and prioritize growth opportunities by analyzing market trends, customer feedback, product usage data, and competitor actions.
Product-Led Growth:
- Collaborate with the product and engineering teams to develop features that support growth initiatives, including seamless onboarding, in-app engagement, and personalized user experiences.
- Use A/B testing and data analysis to continuously iterate on and improve the product’s conversion funnels, customer acquisition cost (CAC), and retention metrics.
- Drive product optimizations aimed at improving conversion rates and reducing churn by integrating insights from user behavior analysis, feedback, and market research.
- Align product and growth efforts with long-term revenue and business goals, ensuring that growth strategies contribute to sustained scalability.
Data and Analytics:
- Monitor and analyze key performance indicators (KPIs) related to growth, including funnel conversion rates, lifetime value (LTV), churn, and cohort analysis, to inform product decisions and growth strategies.
- Collaborate with data science teams to develop a robust data infrastructure that provides insights into user behaviors and growth opportunities.
- Use tools like Google Analytics, Mixpanel, and Amplitude to drive data-informed decisions, tracking user behavior and campaign performance.
- Regularly prepare growth reports and dashboards, communicating insights and recommendations to stakeholders and leadership.
Cross-Functional Collaboration:
- Work closely with marketing, sales, and customer success teams to ensure that growth initiatives are seamlessly integrated across all user touchpoints.
- Coordinate with design and UX teams to ensure product improvements deliver a seamless and delightful user experience.
- Collaborate with engineering teams to ensure timely implementation of growth-focused product features, ensuring rapid iterations and testing cycles.
- Act as a thought leader for growth best practices, evangelizing a growth mindset across the organization.
User-Centric Innovation:
- Stay ahead of industry trends, new technologies, and competitor moves to ensure that Verona’s growth strategies remain cutting-edge and user-focused.
- Conduct ongoing market research and customer interviews to gain insights into user needs, behaviors, and pain points, continuously informing product development and growth strategies.
- Foster a culture of continuous experimentation, encouraging quick, iterative testing to rapidly validate and scale new growth ideas.
Qualifications:
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Education: Bachelor’s degree in Business, Marketing, Product Management, or related fields (MBA is a plus).
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Experience: 2-5 years of experience in product management or growth roles, preferably at a tech or product-driven company.
- Proven track record of successfully driving user growth and engagement through product enhancements and data-driven strategies.
- Experience working with growth and product tools such as Google Analytics, Mixpanel, Amplitude, or similar.
- Strong knowledge of A/B testing, conversion rate optimization (CRO), and user funnel optimization methodologies.
- Familiarity with agile product management practices and experience collaborating across product, engineering, and marketing teams.
Skills and Attributes:
- Strong analytical skills with the ability to synthesize data into actionable insights and strategies.
- Exceptional communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- A passion for growth and a user-centric mindset, with an eagerness to experiment, iterate, and optimize for continuous improvement.
- Deep understanding of digital marketing channels, including paid ads, SEO, and social media, and how they can be leveraged for product growth.
- Entrepreneurial spirit with a proactive attitude, constantly seeking new opportunities for growth.
Why Verona?
Join a rapidly growing, mission-driven team that is redefining the matchmaking experience for modern Indians. At Verona, you will have the opportunity to impact millions of lives by building meaningful and long-lasting relationships. If you are excited about using data, product innovation, and growth tactics to scale a cutting-edge platform, we want to hear from you!
As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space. To know more, reach out to [email protected]
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