Growth Marketing Specialist, Direct Sales & Events

S'more about the team

HelloFresh is looking for a Growth Marketing Specialist, Events to own and drive our in-person events, activations, campus program, and field marketing initiatives across Canada. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and thrives in the field as much as they do in a spreadsheet.

Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing event-based customer acquisition programs that deliver against volume, CAC, ROI, and efficiency goals.

You will manage vendors and agency partners, oversee key operational processes, and turn performance insights into action. If you are someone who holds yourself accountable to results and wants to directly influence growth, this role is for you.

Lettuce share what this role will be responsible for

• Own the planning, execution, and optimization of customer acquisition initiatives across events, activations, pop-ups, campus programs, and field marketing programs, with a clear understanding of how your work ties to CAC, ROI, and overall channel efficiency.
• Oversee a network of 150+ brand ambassadors across major Canadian markets, keeping them motivated and aligned with HelloFresh's brand values.
• Manage vendor and agency partnerships to optimize campaign execution and cost-effectiveness.
• Bring an AI-first approach to your day-to-day work, actively using tools to automate repetitive tasks, streamline campaign operations, and free up time for higher-impact thinking. You look for ways to work smarter before working harder.
• Step in as needed to assist with hands-on campaign execution to ensure successful outcomes.
• Own operational tasks including voucher creation, invoicing, and cost tracking, with a sharp eye on budget efficiency and financial performance.
• Track, analyze, and present campaign performance insights that inform future investment and strategy decisions.
• Partner cross-functionally with Analytics, Finance, Brand, Creative, Product Marketing, and broader Growth teams to improve channel effectiveness and execution
• Support key operational initiatives across other offline growth channels, including Direct Sales, door-to-door, and Lead Generation
• Stay current on industry trends, competitor activity, and field marketing best practices, and bring forward fresh ideas to drive growth.
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• Bachelor’s degree in Business, Marketing, or a related field required, with BBA or BComm preferred
• 3+ years of professional experience in growth marketing, event marketing, field marketing, or a related acquisition-focused role
• Experience managing or supporting event marketing, activations, field programs, or other offline acquisition channels
• An ownership mindset: you take initiative, follow through, and hold yourself accountable to outcomes
• Strong analytical skills with comfort in acquisition and performance marketing metrics, including CAC, ROI, payback, conversion, and budget tracking
• Exceptional project management skills, with the ability to plan, prioritize, and execute in a fast-moving environment
• Strong presentation skills and the ability to communicate clearly to a range of audiences
• Experience collaborating with external vendors and internal stakeholders outside of Marketing
• A collaborative approach that brings energy and focus to the team
• Genuine enthusiasm for HelloFresh’s mission and a hunger to grow

• Additional Assets:

  • Experience at a marketing agency.
  • Bilingual (French proficiency is a plus).
  • Access to a personal vehicle for field visits.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.