Growth Marketing Manager

As Growth Marketing Manager, you will help ensure that marketing efforts are focused, prioritized, and aligned to driving meaningful pipeline outcomes.

This role sits across the full funnel and plays a key role in shaping how Torch builds and scales its demand engine. You will help determine what we should run, who we should target, and how channels work together to drive pipeline.

You’ll take a data-driven approach to growth — using audience segmentation, performance insights, and experimentation to continuously improve how we acquire, engage, and convert our ideal customers.

This role is not about running isolated campaigns. It’s about ensuring every campaign is intentional, targeted to the right audience, and contributes to overall funnel performance.

You’ll work closely with leadership to understand the full marketing ecosystem, including:

• Funnel performance metrics

• Campaign reporting

• Channel efficiency

• Pipeline generation strategy

Early priorities will include:

• Evaluating current campaign performance

• Identifying bottlenecks across the funnel

• Developing frameworks to improve channel performance

• Supporting experimentation across growth initiatives

Ideal candidates will bring:

• 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth

• Strong understanding of funnel metrics and how marketing drives pipeline

• Experience prioritizing campaigns based on business goals, not just executing requests

• Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t

• Experience working with audience segmentation and targeting strategies to reach the highest-value accounts

• Strong data instincts and ability to translate insights into clear, actionable decisions

• Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy

• Comfort operating in ambiguity and making judgment calls with imperfect information

• Bias toward action: able to move quickly from idea to execution while continuously iterating

Campaign Strategy, Prioritization & Execution

• Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes

• Identify and prioritize high-impact campaigns based on audience, channel, and expected return

• Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign

• Coordinate campaign execution from planning through launch, ensuring alignment across teams

• Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity

Audience & Data Segmentation

• Develop and refine audience segmentation strategies based on ICP and behavior

• Ensure campaigns are targeted to the right accounts and personas

• Partner with RevOps to improve data quality, segmentation, and targeting accuracy

Experimentation, Funnel Optimization & Performance

• Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation

• Design and run experiments across channels, messaging, and audiences to improve performance

• Analyze campaign and funnel data to uncover insights and recommend optimizations

• Improve funnel velocity, conversion rates, and overall marketing efficiency

• Scale successful initiatives and iterate quickly on underperforming programs

Reporting & Insights

• Develop visibility into campaign performance and pipeline contribution

• Translate performance data into clear recommendations and next steps

• Help the team make more informed, data-driven decisions