Drive the strategy for self-serve user experiences and optimize the growth funnel to enhance conversion rates for Tonic Fabricate.
Tonic.ai is a fast-growing, Series B company operating at the critical intersection of data privacy and AI agents. Our product, Tonic Fabricate, is an essential component of the modern AI development stack, enabling high-quality synthetic data generation.
We are looking for a Growth Marketing Manager to own the PLG funnel for Tonic Fabricate. Reporting to the Sr. Director of Growth Marketing, you will be responsible for the signup and post-signup user journeys with an emphasis on free-to-paid conversion, cross-sell, and funnel optimization.
What You’ll Do
You will sit at the center of Marketing, Product, and Engineering, acting as a technical marketer who can build a landing page in the morning and analyze SQL product usage patterns in the afternoon.
Drive the strategy for the self-serve experience: You'll translate high-level growth goals (e.g., "Increase Trial-to-Paid Conversion by 25%") into a prioritized backlog of experiments and features.
Funnel Optimization: Obsessively monitor the user journey using Amplitude or Mixpanel. Identify drop-off points and run rapid A/B tests to smooth the path from discovery to expansion.
Monetization Strategy: Partner with Product to test pricing gates and self-serve pathways, and credit-based systems to ensure a frictionless "swipe-to-pay" experience.
End-to-End Lifecycle Strategy: Map customer journeys and define key stages (onboarding, activation, habit formation, expansion). Build multi-channel automated flows (email, in-app triggers, Slack notifications) to move users through these stages.
Usage-Based Nurture: Use product data to identify highly active users and deploy automated, personalized triggers (emails, in-app notifications) to guide them toward paid tiers.
Onboarding & Activation: Define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and welcome series that ensure users find value in their first session.
Hyper-Personalization: Build and refine audience segments using behavioral and usage data to deliver personalized product education and milestone triggers.
PQL Identification: Instrument the platform to identify high-intent users and "Product Qualified Leads" (PQLs).
The "Sales Bridge": Create a seamless hand-off between self-serve paths and our sales team, identifying when a user belongs to a target enterprise account and surfacing that intent to our GTM teams.
Expansion Loops: Identify and implement "viral" features, such as team invitations or shared workspaces, to drive growth within organizations.
DAU (Daily Active Users): Driving consistent, high-intent usage of Fabricate.
Conversion Rate: Improving the % of free users who transition to paid self-serve seats.
Pipeline Generated: Identifying and qualifying enterprise-level opportunities from the self-serve pool.
Experience: 3+ years of growth marketing or "growth engineering" experience, specifically within product-led growth and self-service SaaS
Technical Fluency: You are comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics.
AI-forward: You are able to vibe-code, build, and implement exponential efficiency through AI.
Creative Hustle: You don't wait for a brand agency. You can spin up experiments, test copy, and try "unscalable" things to find what works.
Analytical Rigor: Strong understanding of growth funnels, experimentation, and conversion optimization. You are data-informed and curious, using insights to prioritize, test, and refine ideas
Builder Mentality: You are excited to build the PLG playbook from scratch for a technical product in a cutting-edge category.
Impact: You will be the primary driver of growth for our newest, most strategic product line, Fabricate.
Autonomy: We value "bias for action." You will have the freedom to experiment, fail fast, and double down on winning growth loops.
Culture: We value intellectual curiosity and grounded, data-driven strategy.
Tonic AI builds a platform that leverages advanced data synthesis and privacy-preserving techniques to empower organizations to use enterprise data safely for software development and AI model training. Our solution is tailored for companies needing to innovate quickly while maintaining data privacy, creating a unique space at the intersection of AI and data security.
Please mention you found this job on AI Jobs. It helps us get more startups to hire on our site. Thanks and good luck!
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Growth Marketing Manager Q&A's