Growth Marketing Manager

ABOUT PLACER.AI: 

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY:
We’re looking for a Growth Marketing Manager who will run growth experiments that’ll create and implement strategies to boost demand generation, drive our freemium model, and increase upsell. You’ll use AI tools, no-code/low-code platforms, and smart automation to rapidly unlock new growth channels, improve operational efficiency, and experiment with new marketing ideas end-to-end.
You’ll be embedded within the Marketing Operations team, working with paid, email, business intelligence and GTM operations.
This is a role for someone who thinks analytically and at scale, and executes quickly.

RESPONSIBILITIES:

• Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable processes.
• Build and ship MVPs of growth experiments using tools like n8n, Gemini, Zapier, Hex, and custom scripts.
• Work across teams and departments, such as sales development and events, to increase lead generation and down-funnel conversion rates.
• Manage all aspects of the website and landing pages for conversion rate optimization, updates and compliance.
• Analyze user behavior and identify opportunities to improve free-to-paid conversion rates.
• Act as a subject matter expert on AI tools and trends, helping to identify opportunities for process automation and efficiency for the marketing team.
• Act as an internal multiplier, sharing tools, playbooks, and internal agents that help marketing, sales, customer success and SDR teams move faster and better.

REQUIREMENTS:

• 5+ years experience working in a B2B SaaS in a growth marketing, engineering or GTM role.
• Experience working with AI, APIs, and automation tools. Bonus if you've built internal agents or custom internal tools.
• Fluent in the following tools or their equivalents: Zapier/n8n, Gemini, HubSpot/Salesforce, Webflow, Heap
• Knowledge of coding languages such as Python, JavaScript and HTML.
• Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).
• Experience with conversion rate and funnel optimization.
• Familiarity with web design and development best practices, even if you’re not a designer or developer.

WHY JOIN PLACER.AI?
Join a rocketship! We are pioneers of a new market that we are creating

• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary

Excellent benefits

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER

• Placer.ai's $100M round C funding (unicorn valuation!)
• See our data in action at The Anchor
• Placer.ai in the news
• Video: About Placer for Commercial Real Estate
• Video Playlist: Placer Brand & Explainer Videos

Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.