Growth Marketing Manager, Paid Social

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.

The role:

As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance. You'll drive profitable growth across Meta, TikTok, Pinterest, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever. You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business.

Responsibilities:

• Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, Pinterest, and Snapchat, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
• Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization
• Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
• Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
• Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling
• Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve
• Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
• Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions

Qualifications:

• 5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale
• Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)
• Advanced fluency in Meta Ads Manager, TikTok Ads, and Pinterest Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement
• Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks
• Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
• Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale
• Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in
• Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
• Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
• Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator
• Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)

Mindset that is successful for CookUnity’s Growth Team:

• Operates like an owner; consistently proactively sees around corners
• Highly adaptable, solution-oriented, and energized by rapid growth environments
• Low-ego collaborator who elevates teams and drives alignment

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

🩺  Health Insurance coverage

🌅 401k Plan

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!